Is Lonsdale a big brand

Yes. Lonsdale became one of the brands under the Direct Sport (the largest sports goods listed company in the UK), Lonsdale belongs to the first-line brand. Lonsdale brand after decades of development, Lonsdale product design pursued by the fashion concept "SportisFashion", breaking through the traditional framework, will be the most avant-garde, the most fashionable cultural temperament interpretation in the Lonsdale sports fashion apparel.