Development trend of scenic spot management

With the rapid development of China's economy and per capita GDP exceeding 3,000 US dollars, the proportion of tourism consumption in China's total household consumption has increased rapidly, and tourism products have transitioned from sightseeing to the era of vacation and leisure, especially the comprehensive regional development brought by tourism real estate, and the construction of large-scale comprehensive tourist attractions has flourished.

The development, construction and operation management of tourist attractions are very professional. Many tourist attractions have taken a detour in the project planning and planning stage, lacking accurate analysis of the market. Therefore, how to position the products and how to set the project content are blind, not to mention the setting of functional areas such as capacity analysis, catering, commerce and distribution areas.

For the sake of political achievements, the government builds image projects, or real estate developers build many scenic spots that do not conform to the law of tourism. Blind project planning and construction leads to the direct problems of chaotic management and cold market after the project is opened, resulting in a great waste of resources.

There are a number of professional tourism planning and design units in China, but most of them are academic, comprehensive in theory, convincing and beautiful in scheme. However, due to the lack of practical experience in the management and operation of scenic spots, hidden dangers have been laid for the future development of the project, and even many projects will be stillborn and difficult to land.

Splendid china, Window of the World, Happy Valley and East OCT, which are built and managed by Shenzhen OCT and China Travel Service, have accumulated rich experience in the development, construction and management of scenic spots after more than 20 years of development. Many management talents have also set up their own management companies to undertake the planning and management of scenic spots abroad, and have also formed a certain influence throughout the country. Some are in the form of trusteeship, some are engaged in consulting management, and some also invest in scenic spots in the mainland.

In recent years, with the continuous improvement of living standards of Chinese residents, residents' desire to participate in tourism activities and their ability to pay have been continuously enhanced. Policies such as "paid vacation" and "Golden Week" holiday provide more leisure time for residents, and with convenient transportation facilities, the potential tourism demand is constantly transforming into realistic and effective tourism demand.

With the continuous improvement of various factors that drive the effective market demand of China's tourism, it has greatly promoted the effective release of tourism demand. Tourist attractions are the foundation and core elements of tourism development, which play a very important role in the development of tourism in China, an important embodiment of the image of tourism development in China, and have also made outstanding contributions to local economic development.

The Analysis Report of China Tourism Market Prospect and Investment Strategic Planning shows that China tourist attractions have sufficient development momentum and broad development space. According to the main nature of tourism resources, scenic spots are mainly divided into four categories: natural tourist attractions, humanistic tourist attractions, theme tourist attractions and social tourist attractions.

Tourist attractions products are a kind of service products. Therefore, it has the general characteristics of service products, that is, intangible, non-storable, non-transferable, and simultaneous production and consumption. The particularity of tourist attractions products determines that the process of tourists buying tourist products is different from other commodities, and also makes the marketing of tourist attractions different from other products, which has particularity.