In what year did the first TV advertisement appear in China?

The first TV advertisement in China was in 1979. 1979 65438+1On October 28th, Shanghai TV broadcasted the first TV advertisement in China: Shengui Yang Rong Wine. Before 1979, China TV station did not accept advertising business.

The advertisement for "tortoise tonic wine" is about 1 minute and 35 seconds long and consists of 3-5 illustrations. It doesn't use any motion shots, and it looks like a TV newsreel in form. The advertisement was broadcast 8 times on Shanghai TV station. It marks the beginning of Chinese mainland TV advertising media, and this day has also become the founding day of China TV advertising media.

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When the TV advertisement is finished, the customer can hand over the master tape to the publishing unit for final distribution. The publishing unit can be a TV station, an advertising company, an accompanying advertising company or other media publishing and distributing unit.

In order to give full play to the propaganda value of TV advertisements, it is necessary to select media units, time slots, duration, frequency and release methods according to the sales characteristics of products and the viewing orientation of target consumers.

For a large number of publishing businesses, in order to effectively supervise publishing units, we can entrust special advertising monitoring units to monitor broadcasting. In order to understand the publicity effect of TV advertisements, we can entrust a special investigation agency to conduct a sampling survey.