Promotion methods of holiday promotion

A successful promotion needs support and cooperation in many aspects, and publicity, planning and creativity are closely linked. Its core is to accurately put all kinds of activities into target customers, attract their attention, and thus stimulate their consumption. Advertising needs a certain amount of money, and big brands always invest a lot of advertisements in the early stage of promotion to make full preparations for promotion. Advertisements cover traditional media such as radio, radio stations and newspapers.

Compared with chain brands and big shopping malls, small shops have no influence and appeal in the industry, and the cost that individual shopkeepers can invest in promotion is limited. Even if they have good ideas, it is difficult to support the manpower and material resources, and the promotion method is relatively simple. Often they can only increase sales in the market environment during the holiday promotion period, and basically do not have the ability to promote sales.

Small shops mainly find their own marketing promotion methods according to their own conditions. Such as: in-store and out-of-store posters, printing and promoting X-shaped booths, sending promotional information or caring messages to old customers, etc. Marketing activity is the soul of promotion. It doesn't stick to form. The only test is whether it can stimulate the interest of customers and potential consumers while ensuring the cost.

Discount is the most common marketing method, because most consumers are ultimately concerned about the price, and many marketing innovations are also based on this.

Membership marketing is almost produced together with membership. We can't deny that membership system itself is a long-term marketing strategy, which can improve the loyalty of members and stimulate ordinary customers to become members through a series of more favorable systems. During the holiday promotion period, if you can inform members of the discount or price reduction information in advance, it will get twice the result with half the effort.

Although some individual shops also have membership system, it is difficult to establish substantive contact with members and cannot inform them of promotional information.

SMS marketing is a good way to solve this problem. It records the basic information of members, including names, mobile phone numbers, birthdays and other information. Before the promotion, all members can be notified by SMS to improve the visibility of the store.

The appearance of software makes the management of members much easier. Big brands often customize their membership management system to meet their own requirements. Some developers specially develop some simple and practical store management software for small businesses to help them with marketing.

For example, this comprehensive free store management software for business experts is suitable for small and medium-sized stores, including membership management and SMS marketing functions. At the same time, a large number of marketing SMS templates are provided. Every SMS template is a marketing plan. Shopkeepers can choose a short message template that suits them and make a little modification. This is a marketing activity. In fact, any business should establish a simple customer management mechanism, which is commonly known as member management (old customer management, loyal customer management). That is to say, businesses that open stores should at least know who is consuming your goods or services.

Members are like gold coins in a piggy bank. The more members there are, the more wealth businesses have. Festival promotion can not only greatly increase sales, but also be a good opportunity to accumulate members. With the standardization of store management, having enough members means that shopkeepers can not only promote sales during festivals, but also promote sales for store members in off-season to ease the financial pressure in off-season.

Festivals and promotions are the peak of people in the store. Seize this opportunity, develop ordinary customers into members, and improve loyalty through customer care. The more members there are, the less the store will be affected by the off-season.