This paper analyzes the development background of Italian clothing and its influence on the world.

1On July 22nd, 956, PalazzoPitti in Florence held the highest fashion show in Italy for the first time. No one knows that this will be the beginning of an unprecedented tradition. From then on, Italian fashion began to flourish in all directions. It focuses not only on the upper class, but also on market segmentation, successfully taking into account the needs of Italy and other countries at all stages, making Italian-made textiles and clothing world-famous.

Today, Milan, together with new york and Paris, has become one of the most important centers in the fashion world. According to statistics, the annual turnover of Italian textile/clothing industry in recent years is about 52.8 billion euros (of which exports account for 52.4%), and more than 600 enterprises * * * have about 337,000 employees, which is one of the pillars of Italian manufacturing. The output value of textile and garment industry accounts for 6.6% of Italy's gross national product. In 2007, the output value and sales increased in an all-round way, among which the annual turnover of textile and garment industry increased by 2.6% on average, and the import value exceeded 54 billion euros. The turnover of related fashion industries such as shoemaking and leather products also increased by 3.7%, reaching 7.5 billion euros. In 2008, the turnover of Italy's textile and clothing industry was 52.5 billion euros, which was 3. 1% lower than that in 2007, but the decline was mainly reflected in the initial processing before spinning, while the sales of clothing showed an upward trend, and the sales increased by 1.9% compared with 2007.

A large number of export and textile and garment products have laid the foundation for the development of Italian garment industry with their unique design style, high-quality fabrics and processing. However, since the outbreak of the financial tsunami, many Italian garment enterprises have been hit by the economic recession, and the situation is getting worse and worse. Many clothing companies are under pressure to increase their capital substantially. After ITHolding, the parent company of Italian fashion brand GianfrancoFerre, requested bankruptcy protection, the Italian Textile and Apparel Association also asked the government to help the industry tide over the difficulties.