The cost of online advertising is three to five times that of traditional advertising, right?

There is no standard formula.

The cost of online advertising per thousand people. The most scientific way to charge for online advertising is to charge according to how many people look at your advertisement. Charging according to the number of visits has become the practice of online advertising.

CPM (cost per thousand people) refers to the average amount of advertising cost shared by everyone who hears or sees an advertisement during the advertising process. Traditional media often use this pricing method.

In online advertising, CPM depends on the scale of "impression", and "impression" is usually understood as the number of times a person's eyes watch an advertisement in a fixed period of time.

For example, if the unit price of an advertising banner is 1 yuan /CPM, it means that every 1000 people see this banner, they get 1 yuan, and so on. The homepage visited by 10000 people is 10 yuan.

As for the charge per CPM, we should divide the price level according to the popularity of the homepage (that is, the number of visits) and adopt a fixed rate. The international practice is that the charge per unit ranges from 5 yuan to 200 yuan.