Postal marketing specifically what to do

Now the postal business is gradually open to more and more intense competition. The advantage of the postal system now is also slowly weakening.

To do postal business, first of all, analyze the advantages of the postal system now.

Including the wide network, postal quality and so on.

Secondly, the postal business should be introduced into the modern sense of publicity, learn to take the initiative to market, do not wait at home waiting for people to come to the business. By their own advantages to publicize out.

Then to develop appropriate strategies in pricing. Is the price more flexible, adapt to more business. Do humane pricing.

Then we also need to work on the channel, do a good job of the business agent for the point. From a share of the advantages of using the post office in the post office to do a good job in the albums \ POP \ posters and other publicity. And handle the shape of the business.

Establishment of customer database, to provide full service for existing customers, with old customers to drive new customers.

Adopting the account manager system, recruiting salespersons within the enterprise for business communication and expanding the business scope.

Treatment of employees, the need for continuous training, to change the postal system in the past the passive style, to train employees to take the initiative and the sense of competition. So that the business has vitality.

Marketing is comprehensive in nature, often inseparable from the management of the enterprise. There are also product settings and so on.