From what aspects should we shape the image of the government?

There is an old saying in China that "an expert is old and yellow, but a Confucian is exposed." It means that in China, we should attach importance to inaction like Laozi and Huangdi; Act like a gentleman. This is also the management policy of China's successive leaders. In the process of administrative reform and modernization, the government image has also attracted more and more attention. With the development of socialist market economy and the process of political democratization, the public's requirements for the government are getting higher and higher, and the government image has become an important standard to measure the government's performance. How to create a good image of the government has become an important issue in front of the modern government. Whether we can create a good government image is not only related to whether the government functions can be effectively exercised and played, whether the government work can be carried out smoothly, but also related to whether we can establish a good external image, form a good external investment environment, expand opening up, unblock investment channels and promote sustained economic development. So how to shape a good government image? First, strengthening the construction of government credit is the premise of shaping the good image of the government and an important condition for enhancing the party's ruling ability and level. At present, in the process of establishing and perfecting the socialist market economic system in China, it is imperative to vigorously establish and improve the social credit system, and the establishment of government credit is the cornerstone of the establishment of the whole social credit system. The construction of government credit is imperative, and government credit is the core of social credit system. Government credit is a necessary prerequisite for establishing and perfecting the social credit system. It also provides institutional guarantee for establishing and perfecting the socialist market economic system. Government credit is the public's evaluation of a government's willingness, ability and behavior to keep its promises, which reflects the public's trust in the government. As a main content of social credit system, government credit needs the government's consciousness. The government's conscience and behavior autonomy can improve the government's ability, overcome the crisis of trust and enhance the government's image. Second, whether the change of government concept can successfully shape a good government image depends on whether it can fundamentally change its concept, establish a correct administrative concept and adapt to the change of government functions. At present, the concept of the government should have the following changes: First, the government is not an all-powerful government, but a limited government. Only with the help of the market and society can we really govern the country well. Thirdly, the government should have entrepreneurial spirit and cost consciousness, strive for the maximum output of unit administrative cost and improve the effectiveness of administrative activities. Finally, the government should completely eradicate the idea of official standard, establish people-oriented consciousness, and change from "being the master for the people" to "being the master for the people", which in itself improves the status of the government and shows its superiority, and the people should be the masters themselves. Third, realize the unity of subject and object. If a government wants to get a good social evaluation and shape a good government image, it must first ensure that its behavior is excellent, so that its behavior does not deviate from the needs of the times and the wishes of the public, and strive to make decision-making scientific, democratic in management, open in government affairs, efficient, fair and honest. Only in this way can we form a good image in the public mind. But in this way, it may not be recognized by the public, because the image of the government is the unity of subjective and objective, and its final formation depends not only on the actual behavior of the government and its members, but also on the subjective feelings and evaluation of the public. To create the best government image, we must realize the unity of subjectivity and objectivity, so that they can promote and influence each other and reach a perfect point of convergence. To this end, we should do the following: (1) Realize the unity of the overall image of the government and the personal image. The overall image of the government is not a simple intuitive impression. It acts on the public through various specific policies and regulations promulgated by the government and the behavior characteristics of each executor, forming a certain impression in the public mind and embodying it. The overall mental outlook of the government is a comprehensive reflection of government policies, regulations and the personal performance of administrative personnel. A good overall image of the government is based on a good individual image of the government and is expressed through the individual image. Personal image problems will affect the overall image of the government. Because ordinary people come into contact with specific administrators every day, the image of the government in their eyes is the image of the specific administrators they come into contact with. In their minds, the image of specific administrators represents the image of the whole government. Therefore, to establish a good overall image of the government, we must focus on the whole, start from the individual, attach importance to the formulation and implementation of each policy and regulation, and attach importance to the quality optimization of each administrative staff. (II) Unity of the internal quality and external image of the government The internal quality of the government itself is the foundation and pillar of the external image of the government, and the quality of the external image of the government ultimately depends on the internal quality of the government. To establish a good government image, the most fundamental requirement is that the government has good internal quality. For example, the high quality of government administrators and the effectiveness and rationality of government actions. It is necessary and important to design the image of the government and try to avoid all kinds of misleading. The basic principles of government image design are objectivity and authenticity. Another important principle of government image design is the reasonable choice or choice of information. When designing the government image, the government public relations system should reasonably select and transmit information about government behavior and summit activities, so that the public can form a good image understanding of government behavior through various phenomena. (3) the unity of government value goals and public expectations. What most people in a region want the government to do or not to do is the basic basis for the government to shape its image. The government's value goal should be determined by the public's expectation. In the actual activities of local governments, sometimes the value judgment and choice of the government are inconsistent with the interests and needs of the people. The government itself fails to realize this point, but insisting on implementing it will damage the interests of the government to a certain extent, thus damaging the image of the government. On the public side, due to the influence of their own interests, they pay too much attention to immediate interests and personal interests, lack care and attention to long-term interests and national interests, or have too high expectations to achieve their goals, which leads to doubts about the rationality of government policies and thus deviates from the image understanding of the government. Both the government and the people should try their best to avoid these situations in practical actions, so as to make the government's value goals and public expectations harmonious and unified, and establish a good government image. 4) The unity of the actual performance of the government and the public's subjective evaluation of the government is an important basis for establishing a good image of the government. The public's evaluation of the government depends on the actual performance of the government, which needs to be judged by the public. The two are unified. The government image ultimately depends on the actual performance of the government. The government has performed well and the public can form a good evaluation of it. To establish a good image of the government, we must make the actual performance of the government consistent with the public's subjective evaluation of the government. To this end, we should do the following two things: First, attach importance to the government's public relations function, pay attention to the overall image design of the government, improve the transparency of government behavior, transmit necessary government work information to the public through normal channels, and make reasonable explanations and explanations on relevant situations to enhance the public's understanding and recognition of government behavior. For example, using the news media to strengthen communication between the government and the people by holding press conferences and making TV speeches; Hold hearings and communicate face to face with the people; Take a poll to find out people's views, etc. Second, reasonably guide people's expectations and goals. Conclusion: The shaping of government image is a dynamic and slow process. The government should create a good image of the government, so that government functions can be effectively exercised and brought into play, government work can be carried out smoothly, a good investment environment can be formed, investment channels can be unblocked, and the economy can develop continuously.