An Introduction to Online New Media Movie Criticism Essay

[Abstract] With the wide dissemination of information technology, the online new media forms of movie reviews are bound to increase. The diversification of movie reviews enriches movie works as well as people's lives. The networked movie reviews make the number of people involved more and more, and the angles of movie reviews become more and more in-depth and novel. While welcoming the new opportunities for the development of the movie review business, it is also necessary to see the drawbacks of the commercialized nature brought by the networked to the movie reviews. In the long run, the network of new media movie reviews will get a long way.

[Keywords] Network New Media Formation Movie Review

At present, with the abundance of movie resources, major websites have opened a number of movie forums and movie sections to meet the needs of Internet users to participate in the movie discourse. With the increased importance of movie reviews in society, the forms of movie reviews have emerged.

I. Basic Overview of Online Movie Reviews

Online movie reviews refer to analyzing and evaluating a movie's plot, clues, the color of the movie, the background, and the movie's actors, directors, screenwriters, as well as the art, music, and action with the help of the Internet as a platform. At present, the traditional paper review can no longer meet the needs of the times, the network movie review has appeared in many new forms, such as columns, forums and blogs.

Film and television reviews, as an important part of literary and art criticism

focus on the analysis and evaluation of individual film works, in order to reveal and dig out the aesthetic value of the film art works, artistic value, as well as its ideological significance, to explore and summarize the law of creation of the film, and in-depth study of the lessons of its successes and failures. The significance of movie review lies in the fact that on the one hand, it feeds back the information to the relevant departments through the review and improves the quality of the movie, and on the other hand, it helps the audience to correctly view a movie work from multiple angles, cultivates the audience's ability of art appreciation, and cultivates the sentiment of life and artistic sentiment. Movie review is an aesthetic review based on art appreciation and image feeling. Its basic requirement is to have feelings and act rashly. Because it belongs to the category of argument, which requires you to go to the cold-eyed analysis, to emotional appreciation and rational appreciation combined.

Second, the network movie review new form

1, comprehensive station column movie review

Comprehensive station is mainly for the news, entertainment consulting to provide search services and directories and other business, which contains news, products, exhibitions, supply and demand, recruitment and industry navigation and other one-stop service. At present, the more typical comprehensive station in China are Tencent, Sina, Sohu and so on.

Comprehensive station column movie review has three significant features: first, the source of manuscripts from a variety of ways. There are generally three ways to get the manuscripts for online movie columns:

First, the traditional paper movie reviews are uploaded online after electronic uploading;

Second, there are some websites with movie reviews written by professional movie critics;

Third, the majority of netizens' comments, which have the widest market because of their openness.

Secondly, movie reviews are historical.

The so-called historiography, refers to the column film reviews of the film from the new to the old arranged in time, the speed of update; also has a spatial, covering the scope of the film from the planning of the movie to the casting of the actors to the filming of the movie has been to the final movie after the opening of the reaction and so on have a comment. Because the website has a great storage space and strong preservation ability, so the movie reviews along with the molding of the film has become a great time span of the "history of history".

Third, the commercialization of film reviews. Movie reviews have the function of publicity, evaluation and promotion of the network as the largest and most influential media, in the face of increasingly fierce competition in the market, the trend of commercialization of film reviews, in order to pursue commercial profits, at the expense of creating some false hype, the loss of evaluation standards.

The columns of movie reviews are usually written by professional writers, so they are more professional in nature. Professional writers have inherited the tradition of 'paper movie reviews' when writing movie reviews, so they have a strong sense of timeliness. This is mainly manifested in the fact that column movie reviews mainly focus on hot movies and closely follow the progress of hot movies. At the same time, through the Internet dissemination, it greatly shortens the meeting time between the movie review and the audience, and has the effect similar to that of news. Secondly, the column movie reviews are targeted, not generalized, but picking one aspect of the film to cut into. In addition, the title of the column movie review is very innovative, the most common is to use a three-part structure, that is, the source of the review, the name of the film, and the point of view of the article.

2, forum movie reviews

Internet forums, also known as electronic bulletin boards or bulletin board services, forum movie reviews are mainly through the forum as a platform to evaluate the movie reviews.

The basic pattern of forum movie reviews is that under the big portal of film and television, and then according to the interests of netizens, the evaluation of the film is divided into modules and sub-modules. Such as the original movie area, the original drama area, variety show reposting area, games and animation reposting area and so on. Forum movie reviews are connected by hyperlinks.

Forum movie reviews have the characteristics of network virtual.

From the organizational form of the forum, netizens must first register as a member, registration includes login name, password, and nickname, the first two are hidden, not visible, only the nickname as a member of the virtual identity into the forum. Each netizen participates in the same forum according to their own preferences. This organizational form has had an important impact on film criticism: ① members enter the forum in the form of nicknames and do not have to be restricted by their real identities, so the comments are more open; ② it is extremely interactive, everyone can communicate, there is no threshold restriction, not subject to conditions such as nationality, gender, age, education, and so on, and Internet users all over the world have the possibility to become authors, and as long as they pass the registration, they have the right to express their own views. ③ The requirement of professionalism is not strong, the previous columns and paper movie reviews need professional writers, which limits the participation of most of the net names; ④ Forum movie review channels are diversified, the angle is novel, and the attraction is high.

3. Blog movie reviews

Blog movie reviews are basically movie reviews published on personal blogs in the form of weblogs and blogs. Blog movie reviews are also extremely time-sensitive, updated quickly, and arranged in reverse order from new to old according to the time of posting. Blog movie reviews have many organic components, including text, images, and links to related websites, blogs, and subject media.

The main characteristics of blog movie reviews: first, real and simple. Blog movie review is more of a movie lover for the movie watched by some of the inner feelings, pure inner monologue, away from the commercial profits and other considerations, in their own private areas can be more free to express their true feelings, this kind of review often highlights the author's personal training and cultural connotation, reflecting the author's unique personality. Second, the stylization is outstanding.

The blogger's style is also very different from that of the author, which depends on the blogger's own factors.

Blog movie reviews highlight the author's personal likes and dislikes. Third, the diversity of text forms.

The homepage of the blog itself depends on the author's personal design, and there are a lot of author-created symbols, emoticons, and so on in the blog movie reviews. The blog's text comments are often accompanied by screenshots of the movie, music, and so on, which better introduces the asker to the specific situation and arouses ****songs.

Three Concluding Remarks

With the wide dissemination of information technology, the new media forms of movie reviews on the Internet are bound to become more and more numerous. The diversity of movie reviews enriches movie works and also enriches people's lives. The networked movie reviews make the number of people involved more and more, and the angle of movie reviews is more and more in-depth and novel. While welcoming the new opportunities for the development of the movie review business, we must also see the drawbacks of the commercialized nature of the networked movie reviews. In the long run, the network of new media movie reviews will get a long way.