What's in the street dance window?

Nowadays, it is very common to sell goods on Tik Tok's platform, and more and more people open windows to bring goods in Tik Tok. However, if you want to make a difference in Tik Tok, it is very important to choose a good category. How to do a good job in the window commodity category of Tik Tok in 2022? Next, Bian Xiao, an e-commerce company, will explain this for you.

1. maternity products

The vast majority of goods displayed and sold are toys, which also expands the consumer groups of this category, not only confined to pregnant women, lactating women and young children, but also many toys without age restrictions can be included in the list, greatly increasing the consumer audience under this category. For example, the reunion of fire 4, there are many heroic dolls on the list, which are extremely hot. Of course, there is still a place for pregnant mothers to wear clothes and cute baby supplies.

2. Beauty care

Compared with other types of accounts, the personal care content of beauty cosmetics is more mature. There are many large accounts with millions of fans and tens of millions of fans, and the content types are richer. In addition to the promotion of products by good species, there are many deeply operated accounts that will be implanted with sitcoms, which are weaker in sales orientation and more friendly to account operation and user experience. In this commercial mature, vertical account overall operation atmosphere, beauty personal care wants to enter a good list, and the threshold is higher than other categories! The challenge is even greater!

3. Women's wear

It is understood that Tik Tok accounts are mostly clothing and display content, accounting for more than 62%. This form of content display conforms to the shopping trend of female consumers, pays attention to the upper body effect of products, has strong visual output, and can quickly grasp the transformation of consumers' mental stimulation.

Judging from the number of Tik Tok fans in these accounts, 52% of them are in the range of 65438+ 10,000-300,000, followed by 28% of accounts below 65438+ 10,000. It can be seen that there are still great opportunities for women's accounts in Tik Tok, and no more fans are needed to settle in. As long as we grasp the demand of Tik Tok platform, we will have a great chance to get on the list of good things and achieve the goal of strong goods.

In fact, it is possible to display many kinds of goods in Tik Tok's window. Be sure to choose products that are cost-effective and match the attributes of fans, so it will be much easier to promote or accumulate fans later!