What is the origin of Coca-Cola and Pepsi and the background of the story?

In the history of marketing Pepsi and Coca-Cola battle a **** fight for 105 years, but the previous 70 years can be described as a long night, long lived in the powerful oppression of Coca-Cola. Pepsi also had three times door to door to ask Coca-Cola acquisition, but was rejected by the opponent. Because of Pepsi's point of attack, namely inaccurate positioning, the effectiveness of the attack was very poor, and one of the most famous attacks was in the 1930s. As we all know, the 1930s in the United States was a period of economic depression and people had no money, at this time Pepsi launched an advertisement saying, "Spend the same amount of money to buy double the amount of Coke." It went at Coca-Cola on price, and it worked in the short term. But soon, the advantage returned to Coca-Cola when it brought its price down. In other words, a strategy that can be replicated by an opponent is not a good strategy; it does not target the opponent's strategic weakness. \x0d\\\\x0d\\\ In the late 1960s, when Pepsi set its sights on "Coke for young people", it was able to pinpoint Coca-Cola's strategic weaknesses. Because Coca-Cola is a traditional, classic, time-honored cola, its mysterious formula is still locked in a safe at its headquarters in Atlanta, and only seven people in the world know the combination to the safe. So when Pepsi figured out a tit-for-tat reverse strategy, thus repositioning Coca-Cola as an outdated, old-fashioned cola, it was only then that Pepsi took off. From three requests for acquisitions to the mid-eighties, Coca-Cola was almost leveled, and eventually forced to give up its traditional formula in favor of a new formula, which replicated Pepsi's "New Generation" strategy. The result of Coca-Cola's copying of Pepsi's new strategy was famously disastrous in the history of marketing, even resulting in consumer demonstrations in the streets. The consumer slogan was "Give me back my Coca-Cola"! It was impossible to replicate the strategy of the "youngsters". In fact, it educated Coca-Cola to go back to traditional cola. \x0d\\\\x0d\\Trout's strategy of developing a "caffeine-free non-cola" for Seven-Up was also an attack on the weaknesses of the strategies of Coca-Cola and PepsiCo, which led to Seven-Up becoming the third largest beverage in the United States. As the two representative brands of the cola category, Coca-Cola and Pepsi can't do without caffeine in their formulas, and without caffeine, it can't be called cola, so the strategy of "non-caffeinated" is something that the rivals can't copy. But then the two companies really couldn't help themselves and actually launched a "decaffeinated" Coke. Like New Coke, it didn't work, of course, and neither of them succeeded. The Coca-Cola Company (The Coca-Cola Company NYSE: KO) is a multinational beverage manufacturer based in Atlanta, USA. The products produced independently include Coca-Cola, Sprite, Fanta, Awakening, Meiguan Fruit Series, QOO Cooler Juice Series, Flying Snow Mineral Water Series, Ice Dew Pure Water Series, Sky & Earth and Arashiya Tea Series. Produced in cooperation with Nestle Company are Nestle Iced Tea and canned Nescafe. \x0d\ Global Bottling Business Investment Group \x0d\ 36% stake in Coca-Cola Enterprises_ China, USA, Canada, Western Europe \x0d\ Coca-Cola China Industry (CCCI) is a subsidiary of Coca-Cola Enterprises (one of the top ten global bottling groups). (CCCI) is a wholly owned subsidiary of Coca-Cola Enterprises, one of the world's top ten bottling groups, with its main business operations in eight provinces in Mainland China, including Heilongjiang, Jilin, Liaoning, Shanxi, Sichuan, Hubei, Yunnan and Guangxi. There are 10 Coca-Cola bottling companies under the banner of Coca-Cola China Industries Limited: (The following bottling companies are all controlled and managed by Coca-Cola China Industries Limited)\x0d\\\\x0d\ Harbin Coca-Cola Beverages Company Limited (Heilongjiang) \x0d\\ Jilin Coca-Cola Beverages Company Limited (Jilin) \x0d\\ Shenyang Coca-Cola Beverages Company Limited (Liaoning) \x0d\\. Dalian Coca-Cola Beverages Company Limited (Liaoning) \x0d\ Taiyuan Coca-Cola Beverages Company Limited (Shanxi) \x0d\ Chengdu Coca-Cola Beverages Company Limited (Sichuan) \x0d\ Chongqing Coca-Cola Beverages Company Limited (Sichuan) \x0d\ Wuhan Coca-Cola Beverages Company Limited (Hubei) \x0d\ Nanning Coca-Cola Beverages Company Limited (Guangxi) \x0d\ Kunming Coca-Cola Beverages Limited (Yunnan) \x0d\ Swire Beverages Limited - \x0d\ Swire Coca-Cola [Swire Coca-Cola] is a Coca-Cola bottling group established as a joint venture between The Coca-Cola Company of the United States of America and the Swire Group Limited of the United Kingdom. Its China headquarters are located in Hong Kong. Swire Coca-Cola operates in Hong Kong, Taiwan, seven provinces in Mainland China and eleven states in the United States. The Swire Coca-Cola Bottling Group has 11 Coca-Cola bottling companies: (The following bottling companies are all controlled and managed by Swire Coca-Cola) \x0d\\\x0d\ Swire Coca-Cola Hong Kong Limited (Hong Kong) \x0d\ Taiwan Swire Coca-Cola Co Ltd (Taiwan) \x0d\ Guangdong Swire Coca-Cola Co Ltd (Guangdong) \x0d\ Xiamen Swire Coca-Cola Ltd (Fujian) \x0d\ Hangzhou Zhongcui Foods Co Ltd (Zhejiang) \x0d\ Nanjing Zhongcui Foods Co Ltd (Jiangsu) \x0d\ Hefei Swire Coca-Cola Beverages Co Ltd (Anhui) \x0d\ Zhengzhou Swire Coca-Cola Beverages Co Ltd (Henan) \x0d\ Xi'an Zhongcui Coca-Cola Beverages Co Ltd (Shaanxi) \x0d\ USA Swire Coca-Cola (eleven states in the US) \x0d\ COFCO Coca-Cola - \x0d\ COFCO Coca-Cola [China Foods Coca-Cola] is a Coca-Cola bottling group established as a joint venture between The Coca-Cola Company of the United States and China Foods Corporation (COFCO). Its headquarters are located in Beijing. COFCO Coca-Cola's business operations cover 15 mainland provinces including Xinjiang, Tibet, Qinghai, Gansu, Ningxia, Beijing, Tianjin, Inner Mongolia, Hebei, Shandong, Guizhou, Hunan, Jiangxi, Zhanjiang and Hainan. COFCO Coca-Cola Bottling Group has 10 Coca-Cola bottling companies under its umbrella: (The following bottling companies are all held and managed by COFCO Coca-Cola) \x0d\\\ Shanghai Shenmei Beverage & Foods Co Ltd (Shanghai) \x0d\ COFCO Coca-Cola Beverages (Xinjiang) Co Ltd (Xinjiang) \x0d\ Gansu COFCO Coca-Cola Beverages Co Ltd (Tibet, Qinghai, Gansu, Ningxia) \x0d\ Beijing Coca-Cola Beverages Co., Ltd (Beijing, Hebei) \x0d\ Tianjin Coca-Cola Beverages Ltd (Tianjin, Hebei, Inner Mongolia) \x0d\ Jinan Coca-Cola Beverages Co., Ltd (Shandong) \x0d\ Qingdao Coca-Cola Beverages Co. Coca-Cola Beverages (Jiangxi) Limited (Jiangxi) \x0d\ Hainan Coca-Cola Beverages Limited (Hainan) \x0d\ Zhanjiang COFCO Coca-Cola Beverages Limited (Zhanjiang) \x0d\ CHBC - Greece, Italy, Central-Eastern Europe \x0d\ Coca- ColaAmatil ColaAmatil) 34% - Owns franchise of Coca-Cola products in Australia,, New Zealand, Papua New Guinea, Fiji, India \x0d\ and owns SPC Ardmona, Australia's largest canner of fruits \x0d\ Panamco - South America \x0d\ Coca-Cola FEMSA - Mexico, South America \x0d\ CCEAG - Germany \x0d\SABCO - South Africa, Vietnam, Nepal, Sri Lanka \x0d\Coca-Cola West Japan - Japan \x0d\50% stake in Beverage Partners Worldwide \x0d\Hanasani Coca-Cola - Singapore, Malaysia \x0d\ Coca-Cola Philippines \x0d\ Coca-Cola Philippines is a Coca-Cola bottling group established as a joint venture between a 35% stake in The Coca-Cola Company of the United States and a 65% stake in San Miguel Foods Philippines. Business operations are in the Philippines. \x0d\\\x0d\\ Pepsi Cola is a carbonated beverage introduced by the American PepsiCo and a major competitor of Coca-Cola. \x0d\\\x0d\\ in the global cola market, Coca-Cola has the upper hand; however, in the Canadian province of Quebec, Pepsi Cola sells more than Coca-Cola and is one of the few regions where it can outperform Coca-Cola. There, many French-speaking people were accustomed to drinking Pepsi, and through French-speaking celebrities as spokespersons, Pepsi was able to hold its position in the local market. In the mid-twentieth century, "Pepsi" was a derogatory term used by local Anglophones for Francophones.