What are the ten magic weapons of marketing and clever sales?

Sales work is a challenging job and a stressful job! Salespeople face pressure from companies, markets and customers every year or even every day. The biggest pressure is the pressure from performance. It is no exaggeration to say that salespeople are a group of people who are "tortured" by numbers as a whole!

Especially in the critical period when performance needs to be completed (such as the end of the year), it is common to be tortured by numbers all night! Ten magic weapons (ten concepts) that salespeople must master in the actual marketing process.

Magic weapon one, as long as you believe you can win, you will win.

This concept emphasizes the establishment of confidence and firm belief in winning. When we face difficulties and problems, our deep faith and confidence are the real decisive factors. Only by sincerely believing that you can overcome difficulties and accomplish tasks can you truly overcome difficulties and accomplish tasks. This is the power of faith!

Magic weapon 2. No matter how difficult the market is, there must be opportunities, but we need to look for them with our heart.

This concept emphasizes that we should always look for solutions to problems with a positive attitude. There is a saying that as long as the mind does not decline, the solution is always more difficult! When we are faced with a difficult market, even a market that has been "rotten" and can no longer be "rotten", when we are exhausted, at the end of our rope and feel cornered, we still have to calm down and seriously analyze and study, maybe it is reverse thinking, maybe it is casual inspiration when talking with customers, and there is no way out.

Magic weapon three, there is no market that can't complete sales, only people who can't complete sales.

This concept emphasizes finding reasons from oneself, rather than overemphasizing objective factors. In the actual marketing process, many salespeople complain about the lack of resources, the "uncooperative" of the relevant functional departments of the company headquarters, or overemphasize many objective factors such as poor market foundation and too many problems left over, and never settle down to reflect on whether their methods are appropriate. Imagine that if we always focus on the objective "difficulties" instead of actively thinking about the methods of customer service difficulties, "difficulties" will become more and more difficult!

Magic weapon 4. Sales is a causal process. When the key core actions are put in place, sales will naturally follow.

This concept emphasizes the need to correctly understand the essence of sales and truly understand the process of sales work. Don't rely on opportunistic and black-box operations to complete the performance, but really implement the key actions of sales (such as market rate, terminal display, promotion execution, etc.). ), so that our market performance is benign, and our performance can grow steadily and in a virtuous circle! Don't be eager for quick success!

Magic weapon five, individual ability is limited, and team ability is unlimited.

This concept emphasizes overcoming difficulties through teamwork and overall strength, and finally achieving performance goals. Many salespeople have strong personal abilities. When they encounter problems in the market, they always subconsciously hope to "smooth" the problem by their own ability, but ignore the pain of customer service through the cooperation of team members Qi Xin! As the saying goes, "an inch is long and a foot is short!" Each team member has his own core strengths and ability characteristics. If the advantages of each player are combined into an overall advantage, then the energy of this advantage is enough to overcome any difficulties!

Magic weapon six, empathy is the only magic weapon for effective communication.

In the actual marketing process, many salespeople complain that the dealers do not cooperate and the functions of the headquarters do not cooperate, which makes their work particularly "hard". In fact, not only the dealers, but also the functional departments of the headquarters have their own positions and ways of thinking. In many cases, we need to think from each other's position, so that communication can be effective. For example, dealers do not implement manufacturers' promotion policies. What we need to think about in turn is whether this promotion policy can really bring practical benefits to dealers.

Magic weapon seven, professional ethics is more important than ability.

Engaged in sales work will often face many benefits temptation, especially middle and senior managers. In the actual sales work, there are many examples of sales "corruption" in various forms! Regardless of all walks of life, professional ethics are the foundation of our "settling down"!

Magic weapon eight, frequent job hopping is not desirable.

As we all know, salespeople are highly mobile. The reason for this phenomenon is that on the one hand, it is determined by the characteristics of the industry, but more importantly, many salespeople take the initiative to change jobs frequently! The biggest harm of frequent job-hopping is to jump out of your mind and end up with nothing!

Magic nine, do sales with the mentality of doing business.

Whether you are engaged in the sales industry out of interest or "forced", the author suggests that you should engage in sales work with a "career" mentality instead of a simple "work thinking". Although the sales work is hard, it can also improve personal ability most, and the sales work is also the fairest. As long as you pay down-to-earth, you will be rewarded accordingly! Do sales with the mentality of doing business, and we will really find the source of happiness in sales!

Magic weapon 10 Always keep a positive thinking.

Positive thinking means never saying impossible, that is, always thinking about the solution to the problem when it seems impossible to solve it. Positive thinking means always being optimistic and open-minded in the face of all grievances. Only by thinking positively can we have a happy sales life!