What is the concept of architectural planning

Conceptual design is the process of artistic development by the ideology of the concept of art in the formation of the design mode, some scholars also have different recognition and insights, with the development of people's ideology and science and technology, by the concept of art influenced by the concept of design, and constantly cited in various fields, its ideological impetus, form and content in an innovative and leading way to promote the study and application of the various fields, and to achieve a positive effects. For the design of the use of conceptual art methods, the first thing is to solve its design purposefulness, those individual and complex ways and processes, can express the meaning of conceptual art and the inner philosophy. There are cases of conceptual design being introduced in urban planning, environmental art, finance, materials, engineering, education, lifestyle - and so on. Conceptual art, which originated in the pioneering movement of the 1960s, has evolved to show its intrinsic elements, one of which includes modern painting and sculpture that structure the traditional structural elements of art. Each element of the artwork is an equal component. Original and cohesive. The second is the idea of "abstractionist reductionist art", where the materiality of the art tradition is deconstructed. The visual elements were challenged, and the importance of the written word became more and more prominent. Thirdly, a series of reflections throughout the twentieth century began the information age of art. Fourthly the impact on layout, how ideas are conveyed. The integration of the work into its architectural surroundings, and its unity with publicity. The critique of internal continuity, materiality. Conceptual design freed from form. The importance of the work is in the meaning. Different people will understand the same work in different ways. A work can take hundreds of different forms. Nominally, all art relies on pre-built structures and traditional rules. In the form of art, the conceptual design form is proposed to summarize the conditions required by the design, which can also be said to be the conceptual design principles, because it is engaged in the design to follow certain principles, or traditional, or modern, or postmodern, or composition, or to pay attention to the form of rigorous, or the expression of novelty and uniqueness, or three-dimensional authenticity, or dynamic. These design principles and design forms have created a diverse and ever-changing visual image world. Conceptual Design Methods Introduced into Packaging Design We should treat conceptual packaging design as one of the richest, most profound, most avant-garde, and most representative of the development of science and technology and the design level of packaging to treat the richness of the conceptual packaging is manifested in its function, storage and transportation, display, sales, structure, materials, technology, decoration, etc., are all conceptual packaging design can be researched, tested, and expressed in every aspect; he needs to be involved in a wide range of related content, in-depth excavation of the current situation, as well as the need to be based on the relevant content. In-depth excavation of the status quo, as well as according to the need for the target theme, so that there is a basis for design, refining the conceptual theme, in-depth development, so that the design has a considerable depth, showing today's most cutting-edge design thinking and design level, but also need to comply with the level of scientific and technological development, the design of the relevant technical issues brought about by the promotion of the relevant industry **** with the development. The value of conceptual packaging design lies in the ability to grasp and manipulate the developing, cutting-edge market, guiding consumption, appreciation, changing the way of use and life, the significance of the social nature of the greatest subject, and show the responsibility of the designer. From the level of conceptual design, we can see that the theoretical structure of conceptual packaging design is to show the strength of science and technology and convey the latest design concepts, and has the strongest and most attractive artistry, representing the cutting edge of packaging design and dominating the development trend of packaging design. Conceptual packaging design is both artistic and scientific, and they are manifested in different levels of design. *** with the concept of packaging design as a whole. The interrelationship between conceptual packaging and packaging design Conceptual packaging is an innovation-based, experiment-based, future needs-oriented design discipline. Therefore we should treat the concept packaging design as a design form both in theory and in practice: in the current society, the research of design theory is not only an in-depth analysis of a discipline, but should be a unified view of a variety of cross-disciplinary. The concept of packaging design activities as a design system to look at, is not only a simple novel design form to meet and stimulate the senses of the design pattern demand can represent, the concept of which the connotation of the modern designers in the concept of design must be mastered. Conceptual design is the social development, technological progress, the need to improve life, then the concept of design can be said to include all the design to meet the needs of the design rules that must be followed? All aspects of conceptual design, the design concepts formed can cover all of the design. Generally speaking, the conceptual design has many art forms, design elements, is based on the application of the design of the different levels of design concepts, so that the design of an integral part of the whole, can be divided into three aspects. First, the efficacy of the conceptual packaging design, which is the technical basis of packaging design, mainly refers to the material carrier containing the design elements, which has a basic functionality, changeability of the characteristics of the basis of efforts to meet new needs. Such as a variety of packaging design should have the function of carrying goods, protection of goods, storage and transportation of goods, the ability to sell goods, the place as well as consumer behavior in the use of packaged products, etc., are involved in the concept of packaging, this level can be formed as an independent design research system; Secondly, the concept of packaging design of the visual aspect of the concept of packaging design, which is the form of performance. This is the concept of packaging design form performance, but also the concept of packaging design based on visual materialization. It manifests a strong era and continuity: it mainly includes a coordinated design system with commodity brand, display commodities, image decoration, commodity advertising content, as well as the relationship between the various elements, following the social market norms, regulations and systems, consumer groups, judging the market demand for consumption, standardizing the design and correcting the direction of the design, which is in a wide range of the main position. Here the conceptual design explores the development process, dynamics and trends they have, and looks for new breakthroughs in the limited space. Thirdly, the leading exploration aspect of conceptual packaging. It is a state of development, so it can also be considered as the flow of consciousness of creation. It is at the forefront and leading position, and is based on the breakthrough of all activities of all elements of the design system. The development of science and technology, the improvement of productivity and the progress of ideology, brought about by the demand for packaging design innovation, mainly in the production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, national psychological concepts and other aspects of the new understanding. It is the most cutting-edge part of the design structure and the driving force of the design, which lies in the depths of human heart and desires to develop and change, and will eventually be expressed directly or indirectly in the application layer. And this leads to the development and law of conceptual packaging, absorbing and transforming the future of social development and leading the trend of design. The three aspects of packaging design structure, related to each other, form a packaging design system that constitutes the whole of packaging design. The physical layer of packaging design is the most stable factor, which supports the existence of packaging, just like the building foundation and space, such as with the reform and innovation of packaging materials, packaging technology, advanced science and technology, applied to the basic level of packaging, affecting the application level of the design, and at the same time, the development of the changes in the packaging design is always the first thing to be reflected in it. The application layer is the most market authority factor, is playing the essential role in the market, product packaging renewal . The layers are endless. It stipulates the overall nature of packaging design, is an important link in the design of the relationship, but also the packaging design can be scientifically effective implementation of the guarantee. This level consists of a set of internal guidelines system, thus becoming a packaging designer engaged in design activities. Different design concepts will bring different behavior and social results, recognizing the new requirements imposed by the new environment, and mastering new ideas, new concepts and new means to meet such new requirements, which is the new height of the design concepts in the senior years. The first two of the three are interdependent, closely combined, and integrated and reflected in each specific packaging design activities and design works. And the third level constantly provides the spiritual and material concepts for the first two levels, exploring the development space for them and leading the future of packaging design. Conceptual packaging design also needs to be designed for the purpose of proposing conceptual design principles with reference to value: First, the principle of science. First, the principle of scientific approach to conceptual design, design is not a new image in vain, nor is it a monster of claptrap, it embodies the results of practical research, through systematic surveys, analysis, summarization, experiments, etc., reflecting the level of social development, the ideology and lifestyle of people, the level of scientific research, the reflection of the traditional and new understanding, the use of traditional materials and the use of new materials and new technology development, all of which are the most important factors in the development of the concept of packaging design. The research and development of new materials and new technology are inseparable from the scientific attitude. Second, the principle of originality. Since the conceptual design should follow the principle of originality, there should be special insights and personality, the design will have vitality and competitiveness, will have the spirit of exploration and research significance, in order to come up with a brand new program, will be different from similar designs, will not produce the same, involves will have a real meaning, shows the progress of creation. Thirdly, the conceptual design is to create the future development needs, design is purposeful, design to solve the decorative beautification and practical problems, proposed to lead the future direction of production research and use, to solve the artistic form, romantic imagination, the use of materials, the structure of the rationality of the process performance improvement of a series of projects, the design of the rigorous and interrelated rational principles, a series of creation, this is a design needs and must be. This is a design need and necessity. Conceptual expression of packaging design Theme is the original point that conceptual design takes the lead in proposing, centering on the conceptual design theme, proposing design solutions, highlighting the connotation of the theme, and expressing the form of the theme. Concept packaging design proposed theme is to break through the previous design concepts, put forward new design ideas, to make unexpected, but also in the context of the design program, the concept will dominate the direction of the development of the design, which is the core of the design, the concept of the selection of the investigation and analysis, to determine the program. Conceptual theme can try in the spatial and temporal concepts, performance concepts, morphological concepts, abstract concepts, festival concepts, ecological concepts and other aspects of the creative thinking, so that the design objective has the depth and breadth, in particular, in line with the cultural connotation, art forms, technical means of the needs. Spatio-temporal concepts include: history, traditional cultural concepts, regional cultural concepts, the concept of the times, the concept of the universe, the concept of the stars, the concept of the seasons, the concept of time; performance concepts: the concept of materials, structural concepts, the concept of protection, the concept of storage and transportation, the concept of the mode of use, etc.; shape concepts: the concept of appearance and shape, the concept of color, the concept of the image of the decorative concepts, the concept of the display of the sale, etc.; abstract concepts: the concept of the objective state, the concept of the thinking and emotion Festivals concept: traditional festival concept, activity theme concept, information dissemination concept, etc.; Ecological concept: environmental protection concept, health concept, energy concept, etc. In the process of design creation, there are many art forms and design systems, which put forward their own theoretical systems and norms in the field of design, art forms of avant-garde art, installation art, design forms of functional design system, design system and green design system. The difference between them is that when packaging appears in the form of conceptual design, it is always prepared for the reform and development of packaging and future needs, not just seeking for novelty and curiosity. The structure of the different from the past, unlike the installation art for the structure of the form and appear, it is for the protection, the use of the preparation; the use of materials, unlike the green design is simple and environmentally friendly for the purpose of conveying the characteristics of the culture; the appearance of the form is not necessarily as strict as the composition of the design, or perhaps it is the use of the form of expression of emotions. In short, the concept of packaging to have the spirit of avant-garde, to lead the development of materials, to adapt to the needs of the use of the aesthetic to seek new visual satisfaction, to really play in the field of design to create the efficacy.

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