Operating Characteristics of Yonghui Supermarket

Fresh food operation is the biggest feature of Yonghui: the fresh food operation area of each Yonghui store reaches more than 40%, and the varieties of fruits, vegetables, poultry, meat, eggs, fish and so on are all available; in the total sales of the group, the sales of fresh agricultural and sideline products account for more than 50% of the total sales. The reason why Yonghui's fresh food business has strong competitiveness, first of all, from its professional quality in the display of goods, atmosphere creation, in the meat segmentation, the general supermarket is divided, waiting for customers to buy. Yonghui is the scene of division, customers want which piece to cut which piece, really meet the needs of the customer's table.

Secondly, it is because of Yonghui's uniqueness in the upstream supply chain. With many domestic supermarkets do not dare to directly operate fresh products, still mainly rely on wholesalers (these wholesalers are usually "three batches" or even "four batches", most of them do not directly purchase from the source, but in the local direct purchase of goods that have changed hands several times) or with manufacturers of joint-venture different. Most of them do not purchase goods directly from the place of origin, but buy goods that have been changed hands several times in the local area. Unlike manufacturers, Yonghui insists on direct management of all fresh goods and has set up more than 20 purchasing bases across the country, and goes to farmers' houses to purchase goods directly with cash. For example, when Yonghui purchases seafood commodities, it will directly drive the purchasing ship to the side of the fishing boats in the sea to realize direct purchasing, which is the reason why Yonghui has few rivals in aquatic commodities business. In fruit purchasing, Yonghui often packs the whole orchard, picks up the grades of the fruits by itself, and puts the low-grade ones into the stores for promotion.

Through its sufficient scale and strength, directly against the producers of cash purchases, Wing Fai has established a variety of procurement advantages and price advantages against the farmers' market. While watermelons in the street market are still $1, watermelons in Yonghui stores can be promoted in large quantities at 0.12 yuan. For the freshness of the shorter period of freshness, the loss of the characteristics of the large, Yonghui to reduce the loss of the way is, according to the sales situation, at any time to stock. In many other supermarkets, frozen meat is placed once a day, while in Yonghui, every 2 hours, the stocker has to replenish the goods, or even at any time. Each kind of fresh goods will not be placed a lot, such as pork ribs, once placed about 5 pieces, and then according to the state of sales, the sale is now replenished .

Through such centralized management and display, the loss of Yonghui's fresh products can be controlled at a minimum of about 3%, while many supermarkets will even reach 20%. The reduction in wastage helps Yonghui return cheaper prices to consumers, while also increasing its gross profit on fresh goods.

Intensive distribution and frequent stocking is also one of the ways in which Yonghui seeks lower costs. For a number of stores in the same area, Yonghui's distribution fleet can reach as many as three times a day, due to the high frequency of delivery, a single product at a time to send a number of stores, can be quickly digested, but also reduces the cost of logistics. To support all this, because Yonghui has a fresh food management team that other supermarkets do not have, there are a large number of fresh food management experts, procurement experts, aquaculture experts in this team.