What does the silver-haired economy mean?

What does the silver-haired economy mean?

What does the silver-haired economy mean? In the 14th Five-Year Plan, it is clear that actively responding to aging will be promoted to a national strategy, and new formats such as developing silver-haired economy, developing technologies and products suitable for aging, and cultivating smart old-age care will be put forward.

What does the silver-haired economy mean? 1 Silver-haired economy refers to an industry that comes into being with the aging of society and serves the consumption of the elderly. "Silver-haired economy" can be roughly divided into commodity economy, health care product economy and service economy, including traditional aging industries, such as clothing, food, special goods, transportation, medical care, welfare facilities for the elderly, and modern aging industries, such as entertainment, tourism, housing, community service, education for the elderly and many other industries.

According to the data of the National Bureau of Statistics, by the end of 20 19, the population aged 60 and over in China will be about 254 million. Such a huge group contains huge consumption potential: on the one hand, with the change of life concept and the improvement of living standards, the consumption structure and consumption demand of the elderly have changed significantly, showing a trend of quality, diversification, personalization and convenience, and gradually moving from survival to enjoyment.

On the other hand, under the background of the country's vigorous development of large-scale health industry, "aging economy" and "silver-haired economy" are constantly mentioned and are becoming the blue ocean in the eyes of many enterprises.

It can be said that the silver-haired economy is a sunrise industry in China in the next few decades, with broad prospects.

Reasons for the development of silver-haired economy

First of all, the rise of the "silver hair economy" stems from the intensive introduction of a number of aging policies by the state in recent years, which has created a development space for the "silver hair economy" and injected strong vitality into the market.

In the context of favorable policies, industries that used to be inconspicuous are growing, and areas that were difficult to enter in the past are gradually liberalized. The various demands of the "silver-haired economy" will be further released and the supply will be further improved.

Secondly, the widespread popularity of smart phones has activated the digital potential of the "silver-haired economy", and more and more elderly people have begun to try new shopping methods.

Under the influence of epidemiologists, the digitalization process of silver-haired people is accelerating. According to the data of an e-commerce, during the epidemic, the online food orders of "post-60 s" users quadrupled. During the Spring Festival in 2020, users of a fresh e-commerce company over 40 years old increased by 237%.

Third, the post-80s and post-90s purchase consumer goods to give back to the elderly, leading the "silver-haired economy" to upgrade consumption to a certain extent.

Young consumers have always been the main growth group of online consumption. According to statistics, post-80s and post-90s consumers pay more attention to high-end physical examination, high-quality fresh food, smart cane, customized travel and other new consumer goods. Even drive the elderly to participate in new consumption projects such as medical beauty, outdoor sports and pet consumption. Objectively accelerated the consumption upgrading process of the "silver hair economy".

What does the silver-haired economy mean? 1On October 24th, the Central Office and the State Council issued the Opinions on Strengthening Aging Work in the New Era. The opinion pointed out that it is necessary to actively cultivate the silver-haired economy and develop industries suitable for the elderly. 165438+1On October 25th, silver-haired economic concept stocks opened higher. At the close, Kangtai Medicine, Hunan Development, Xinyue Health and other stocks had daily limit.

The market size of the silver-haired economy reached 5.9 trillion yuan.

According to "Blue Book of Big Health Industry: Report on the Development of Big Health Industry in China" jointly issued by China Academy of Social Sciences and China People's Health Insurance, in 2050, the elderly population aged 60 and above in China will reach 483 million, and the total consumption of the elderly population will be 6 1.26 trillion yuan, which are 8.73 times and 8.89 times of that in 2020 respectively.

According to the survey data of Ai Media, the market size of China silver-haired economy will continue to rise from 20 16 to 2020. It has reached 5.4 trillion yuan in 2020, with an annual growth rate of 25.6%. It is estimated that in 20021year, the market size of China silver-haired economy will keep growing, reaching 5.9 trillion yuan.

Jiang Han, a senior researcher at Pangu Think Tank, told the Securities Daily reporter that "the silver-haired economy has a very obvious pulling effect on economic development and consumption growth. Although the overall market space of the silver-haired economy is vast, there are not many products and formats that can really meet the market demand. The whole market is in a state of high market cost but low quality of finished products. Relevant policies issued by the state have a positive and far-reaching impact on the elderly. It promotes home care or social care for the elderly in the future. "

Zhang Yi, CEO and chief analyst of Ai Media Consulting, told the Securities Daily reporter that "standing on the cusp of policy is of great benefit to listed companies with related concepts of silver-haired economy. The introduction of this opinion means that there will be more policy inclinations for the silver-haired economic track. Compared with ordinary companies, listed companies have stronger fundraising ability and wider brand influence, which is beneficial to market value and performance growth. "

Stimulate the vitality of 95 listed companies

According to the data released by the Ministry of Industry and Information Technology, the market size of China pension industry will exceed 20 trillion yuan in 2030. At present, there are 95 listed companies with the concept of providing for the aged in A-share * *, involving medicine, biology, information technology, light industry manufacturing and other industries.

However, due to the neglect and insufficient investment in silver-haired economy-related industries, listed companies set foot in the pension industry late, but it is foreseeable that the demand for silver-haired economy-related industries will be very strong in the future, and the pension service will be a huge and fast-growing sunrise industry.

Take Xinyue Health as an example. While developing Hershey brand health building materials business, we will steadily promote the big health industry combining medical care with nursing care, and promote the provision of health management, medical services, rehabilitation care, integrated and systematic elderly care services for "energetic elderly people" and "demented and disabled elderly people who need professional care".

In terms of medical rehabilitation products, companies such as Yingke Medical and Yu Xiang Medical produce medical supplies and rehabilitation devices suitable for the elderly. Yingke Medical's electric smart wheelchairs, walkers and other products are widely used in the field of old-age care. Yu Xiang Medical has increased its independent research and development for intelligent rehabilitation devices such as pain rehabilitation and combination of medical care and nursing. According to the research report of open source securities, the total demand of rehabilitation equipment in China is about 654.38+028.7 billion yuan, the proportion of rehabilitation departments in general hospitals is less than 30%, and the incremental market is about 90.6 billion yuan, which has a large incremental space.

In addition, in view of the long-term bedridden situation of the elderly, Hao Yue Nursing has deeply cultivated adult incontinence products and developed suitable products for different customer groups. Listed companies such as Henghua Technology, Sichuang Yi Hui and Zhujiang Co., Ltd. are also actively exploring new pension service platforms based on the Internet of Things.

Seize the opportunity and meet the demand.

Jiang Han told the Securities Daily reporter, "For listed companies with the current concept of silver-haired economy, the core should be to respond to the call of policies, enhance the competitiveness of their own markets, find their own strengths in deep markets and vertical markets, and carry out industrial layout. Only in this way can we achieve its long-term and stable development. "

As a potential economic growth point, silver-haired economy contains great development value. But we can't ignore the constraints brought by the particularity of service groups. Jiang Han believes that although China's old-age security and service level are constantly improving, insufficient effective supply, low quality and efficiency, and insufficient social participation are also problems that need to be solved in the future silver-haired economy.

"At the same time as the aging wave is coming, the digital wave is also on the rise. With the rapid development of information technology, while most people can enjoy the convenience of life brought by scientific and technological innovation, a considerable number of elderly people are facing the embarrassment of "digital divide". This is reflected in the news, and the elderly can't show their health codes during the epidemic. " Zhang Yi said.

In addition, despite the continuous extension of the pension industry chain, there is no platform-level company that focuses on serving the cultural consumption of the elderly. In addition to daily necessities and health care products for middle-aged and elderly people, the needs of entertainment, socialization, education, medical care and health care for the elderly are also increasing gradually.

Driven by the policy dividend, the needs of the elderly groups are further stimulated, which requires relevant enterprises to fit the development reality of the elderly groups and provide more "tailor-made" services for the elderly, covering all aspects of their lives.

What does the silver-haired economy mean? 3165438+1October 24th, the Opinions of the Central Committee of the State Council on Strengthening the Work of Aging in the New Era (hereinafter referred to as the Opinions) was officially released. It is worth mentioning that as a programmatic document guiding the aging work in the new period, the Opinions clearly put forward that we should actively cultivate the silver-haired economy. This is another heavy support from the national system level for the development of domestic healthy old-age industry after the country's "14th Five-Year Plan" explicitly raised the active response to aging as a national strategy, and put forward new formats such as developing silver-haired economy, developing technologies and products suitable for aging, and cultivating smart old-age care.

Prepare a special plan

According to the results of the seventh national census, as of 0: 00 1 1 in June 2020, there were 264.02 million elderly people aged 60 and above, accounting for 18.7% of the total population, and 65 years old and above190.64 million people, accounting for 65438+ of the total population. It is estimated that during the Tenth Five-Year Plan period, the number of elderly people aged 60 and above in China will exceed 300 million, accounting for more than 20% of the total population, and China will enter a moderately aging society.

The rapid growth of the aging population not only makes people feel the strong impact of aging, but also makes people see the potential opportunities of the silver-haired economy. According to the "20021China Silver Hair Economic Industry Research Report" previously released by Ai Media Consulting, from 20 16 to 2020, the size of China's silver hair economic market will continue to rise, reaching 5.4 trillion yuan in 2020, with an annual growth rate of 25.6%. It is predicted that by 202 1, the market size of China's silver-haired economy will reach 5.9 trillion yuan.

Faced with such a large market, how to actively cultivate a silver-haired economy? The "Opinions" clarify that the first priority is to strengthen planning guidance.

Specifically, the "Opinions" pointed out that it is necessary to formulate relevant special plans, improve the support policy system, and make overall plans to promote the development of aging industries. Encourage all localities to make use of the advantages of resource endowment to develop characteristic aging industries with comparative advantages. Make overall use of existing capital channels to support the development of aging industry.

The content of "strengthening planning guidance" and "actively cultivating silver-haired economy" emphasized by the New Deal was once a difficult problem that people in the industry thought China's health care industry needed to face up to. At the "20021Smart Health Summit Forum" held in early September this year, Li Zhihong, director of the Policy Research Department of the China Association for the Aged, said that the relatively slow development of China's "silver-haired economy" was due to the comprehensive influence of factors such as the constraints of consumption concept, the lag of payment system and the lack of planning guidance. To solve the planning guidance of top-level design, there are three key things: formulating the statistical index system of aging industry, publishing the guiding catalogue of aging industry and compiling the special plan for the development of aging industry.

According to Yan Yuejin, the research director of the think tank center of Yiju Research Institute, as a programmatic document guiding the aging work in the new era, the promulgation of the Opinions has positive significance for accelerating the establishment and improvement of relevant policy systems and institutional frameworks and promoting the high-quality development of the aging cause, which is expected to promote the further development of the domestic silver-haired economy.

From silver-haired economy to aging industry

Beijing business today reporter learned today that the consumption demand of the elderly in China is becoming increasingly personalized. In addition to paying more attention to spiritual needs such as tourism and entertainment, online consumption, intelligent consumption and healthy consumption have also become new consumption hotspots in the silver-haired economy. In addition to household necessities, clothing and other necessities, there are more and more items such as travel, health and life services in the online shopping list of silver-haired people.

Developing industries suitable for the elderly is also listed as an important measure to actively cultivate the silver-haired economy.

Judging from the specific measures to develop the industry suitable for the elderly, the Opinions mentioned that it is necessary to formulate the catalogue and quality standards of articles and services for the elderly and promote the certification of old-age services. Promote the standardized development of food, medicine and articles for the elderly, which are closely related to the lives of the elderly, and improve the function and quality of traditional articles for the elderly.

At the same time, it is necessary to support the transformation of key technological achievements and service innovation of elderly products, and actively develop intelligent, auxiliary and rehabilitation products suitable for the elderly. Encourage enterprises to set up counters and experience stores, and vigorously develop new models and new formats for the integration of pension-related industries. Encourage commercial insurance institutions to develop health insurance products for the elderly. Severely crack down on illegal activities such as infringement of intellectual property rights and the manufacture and sale of counterfeit and shoddy goods.

Yan Yuejin pointed out that the above specific measures to develop industries suitable for the elderly will directly help China's health care industry to develop by going up one flight of stairs. It said that daily consumption and healthy consumption are the two main categories of silver-haired consumer goods in China. Taking health consumption as an example, health-related consumption has become the most prominent demand of the elderly, and with the support of the New Deal, it is expected to gain greater development space.

"We must see that the aging of the population is an important trend of social development and a basic national condition of our country for a long time to come. This is both a challenge and an opportunity. " Yan Yuejin said that from the perspective of challenges, the aging population will reduce the labor supply and increase the burden of family pension and the pressure on the supply of basic public services. At the same time, the aging population has promoted the development of the silver-haired economy.

More important spiritual world

At the data level, it can confirm the online consumption power of silver-haired people. According to "The Rise of Silver-haired Economy-2021Online Consumption Report of Elderly Users" issued by JD.COM Institute of Consumption and Industrial Development (hereinafter referred to as "Report"), the online market for elderly products is becoming increasingly prosperous, and the number of online health service products for the elderly has increased by over 10 times. Silver-haired people have become an important growth driver in the consumer market. In the first three quarters of 20021,the online shopping sales of silver-haired people in China increased by 4.8 times year-on-year.

In addition to material products, the supply of spiritual products to improve the quality of life of the elderly in their later years also ushered in opportunities. Taking education for the elderly as an example, the Opinions clearly put forward that education for the elderly should be included in the lifelong education system, and the education department should take the lead in studying and formulating policies and measures for the development of education for the elderly, and take measures such as promoting qualified schools to carry out education for the elderly and supporting social forces to hold universities (schools) for the elderly to promote the expansion of the supply of education resources for the elderly. Encourage qualified universities and vocational colleges to offer majors and courses related to aged education, and strengthen discipline construction and personnel training. Compile related teaching materials for the aged education. Relying on the National Open University to build a national university for the elderly and a national service platform for the elderly education resources. Innovate mechanisms to promote the opening of universities for the elderly organized by departments, industrial enterprises and universities to the society. Give play to the role of community party organizations and guide the elderly to practice a positive view of aging.

In Yan Yuejin's view, with the continuous improvement of China's quality of life, the continuous improvement of social welfare security mechanism and pension financial system, the disposable income sources of the elderly groups are increasing, and the economic potential of silver hair is endless.