What are the contents of customer management?

Customer management includes seven main contents, namely:

1, the customer profile includes the customer's level, risks, hobbies, habits, etc.

2, customer loyalty analysis (persistence) refers to the customer's loyalty to a product or business organization, persistence, change, etc.

3. Customer profitability refers to the marginal profit, total profit and net profit of products consumed by different customers.

4. Customer Performance analysis refers to the sales of products consumed by different customers according to categories, channels, sales locations and other indicators.

5. Potential customers include the future development trend of the number and category of customers, and the means to win customers.

6. Customer Product analysis includes product design, correlation, supply chain, etc.

7. Customer Promotion analysis includes the management of advertising, publicity and other promotional activities.

Extended data:

On the one hand, the goal of CRM is to attract and retain more customers by providing faster and more thoughtful quality services; On the other hand, through the comprehensive management of business processes, reduce the cost of enterprises. A well-designed CRM solution can help enterprises expand new revenue sources and improve communication with existing customers.

According to the statistics of the international CRM forum, the global successful CRM implementation can bring 6% market share growth to the corresponding enterprises every year; The basic service charge is increased by 9% ~10%; And it is twice the development speed of enterprises with low service level.

References:

Baidu encyclopedia-customer management

References:

Baidu Encyclopedia-Customer Development