2. What is the traditional automobile sales model?

The traditional car sales model is 4S shop.

Due to the popularity of the automobile industry, the automobile sales end has also attracted many cross-border entrants. With their own advantages in sales channels, they have made the 4S stores that have been hit hard worse.

Since 20 17, Gome, Suning, JD.COM and Tmall have set up auto supermarkets. Take advantage of online and offline dual channels to provide users with services including vehicle sales, maintenance supplies, after-sales maintenance, auto finance, auto insurance, car rental and so on.

New business model affects 4S shopping malls

Different from the traditional store sales model, online sales model has become a trend, especially during the epidemic, which has successfully changed the car buying habits of many consumers.

Compared with traditional 4S stores, online ordering can make prices more transparent, improve the confusion of traditional dealer price system, and bring consumers a more convenient car buying experience. In addition, automobile manufacturers can also grasp consumers' demand for car purchase, maintenance and redemption through online data. Moreover, in daily communication with customers, an emotional system can be established to continuously improve user stickiness.

Moreover, according to the survey data of international consulting companies, by 2025, the proportion of traditional network (authorized store) channels in new car sales channels in China automobile market will drop from the current 88% to 665,438+0%.

In this regard, Zhang Xudong, a service partner of Deloitte China Automotive Industry, said: "The future channels will be more rational and diversified, and will not be completely opposed or revolutionized, but multiple channels will coexist. The future retail will be a cross-channel and customer-centric new format."