Why do businesses like to use the "buy one get one free" way to attract customers, play what "set"?

Supermarkets, as an important place for people's daily shopping, have a considerable impact on people's daily lives.

In the purchase of daily necessities, ingredients, fruits, snacks and other living materials, people often pay attention to "comparison shopping", the pursuit of more affordable prices to buy better quality goods, so the price of supermarkets tend to affect and even drive the people's consumer demand.

And grasp the consumer's consumption psychology, the way to commodity discounts as a starting point, the launch of the "buy one get one free" such cost-effective activities, has become an essential part of each supermarket promotional methods.

Supermarket "buy one get one free" promotional activities is to "lose money to make money", is to allow the majority of consumers to buy more or more quality goods at a low price, or to allow consumers to earn one of the "cost-effective"? Cost-effective"?

In fact, these so-called "buy one get one free" promotional activities on the surface under the banner of affordable, but hidden "mystery", hiding a very deep set, the answer is often unexpected you.

Cleaning up inventory

In fact, it is to clean up the backlog of inventory that has been a long time, more than some of the fast-expired goods, which is also one of the more common routes. Through the "buy one get one free" way of bundled sales, firmly grasp the consumers want cheap, want to affordable psychology, to maximize the affordable strength, the trend will be facing the expiration of these products quickly disposed of.

Not only can satisfy the psychological needs of consumers, but also to clean up inventory in a timely manner, alleviate the pressure on inventory, to avoid further losses, the original possible "trend" reversal, make full use of the fast-expired goods the last remaining "value".

Large packages for small packages

Supermarkets often take advantage of people's psychology usually feel that large packages, large-capacity is certainly more affordable than small packages, small-capacity features to "buy one get one free," such an affordable way to vigorously promote the large packages, large-capacity commodities, but the fact is that if you will be small packages, small-capacity commodities, buy with large packages, small-capacity commodities. Buy and large packages, large-capacity goods equal to the number of grams or capacity, the calculation, the results presented are large packages, large-capacity goods are not more affordable than small packages, small-capacity goods.

Price illusion

is about bulk food deals, bulk food flavors, a wide variety of bulk price more affordable labeling for promotions, but the same kind of different flavors of the goods may be marked with a different price, and price labels placed in close proximity to the position of easy to cause confusion for consumers, for the consumers who want to try a variety of flavors and want to be cheaper, this is a good idea. It will cost more than the price of one flavor in one package, which seems to be a good deal, but it is not, and it costs more to consume the product.

Induction to buy

is "wool on the sheep", the supermarket will be a region or a part of the goods sold at a more favorable price, but other regions or parts of the goods are more expensive, invariably formed "complementary", giving consumers preferential prices so that they can be more affordable. The price of consumer concessions is so unknowingly filled by the price of other goods back, so that the so-called "cost-effective", concessions also quietly no longer exists.

About the "buy one get one free" scheme there is to buy enough goods, free cups, combs, spoons and other gifts, in fact, most of the quality of these gifts is not passable, durability is worrying, but the supermarkets have this promotion to achieve the purpose of letting consumers overbuy, too much consumption.

Of course, the supermarket launched the "buy one get one free" such a set, for the supermarket itself is very favorable, but also extremely common marketing tools. Through the "buy one get one free" promotional activities, supermarkets can to a large extent to attract traffic, can play a short period of time to quickly let the effect of traffic in the supermarket to gather, to achieve the purpose of self-promotion.

And to widely known way to drive the supermarket in the surrounding area with the fame, popularity, especially for the newly opened supermarkets, this point is often a tried and true trick, but also to drive the sales of goods and turnover on the enhancement, but also as a way to alleviate the pressure on inventory, to crack the effective solution to the problem of stockpiling.

From the supermarket's own point of view, "buy one get one free" promotional methods, although there are a variety of routes, but it is a real promotion of their own interests, but also why every supermarket will have a "buy one get one free" activities, like to do so! The way to lasso consumers, to "hit" consumers in the heart, and always let the consumer to its "love".

On the supermarket's "buy one get one free" routine, I believe it is a precise control of people's consumption psychology, if you want to avoid such a routine, we should change their own consumption behavior and consumption psychology in due course, examine their own consumption desire, learn to rational consumption, more understanding of commodity prices, restrain the pursuit of cheap, The first thing you need to do is to get your hands dirty.

Only buy their own needs within the amount, not in order to "buy one get one free" and excessive purchases, do not covet the supermarket's so-called "small bargains", do not pursue the supermarket marketing out of the "price-performance ratio "so that you can no longer be supermarkets "buy one get one free" easy to set.