3 online shop success story?

Online shopping has become a way of life for many people. You can buy specialty products with a click of the mouse without leaving home. "Cheap" is one of the elements. With the increasing number of online shoppers, opening online stores has attracted groups of "sellers" because of the low barriers to entry. The following is the successful case of online shop that I share with you. Welcome to read!

Online shop success story 1: Open online shop success story

Many passionate and struggling young people have chosen to give up after years of hard work, while others have succeeded easily. That's right. When you choose the glorious path of your life, you make a wrong judgment.

Internet is a familiar word for each of us. Some people will say that the baby is holding the ipad and buying his favorite clothes and shoes in front of the computer. This is a new human being, an indispensable world of the Internet. With this, there is an online shopping lifestyle. You can buy special goods with a click of the mouse without leaving home. "Cheap" is one of the elements. With the increasing number of online shoppers, opening online stores has attracted groups of "sellers" because of the low barriers to entry. Some people may ask: What's the secret of opening an online shop? How can I become a "big seller"?

Successful cases of post-80s entrepreneurship.

Xiaoyu, born in 1988, opened an online shop as early as the establishment of our Tao Wei online business alliance. Products are mainly positioned in young fashion clothes that take the sweet route. In a year or so, Xiaoyu Store can receive about 20 orders every day, and accumulated many "old customers" in more than two years. At that time, she also found a decent job in IBM, majoring in computer, but she couldn't put down the online store in her heart. She resolutely resigned and devoted herself to the operation of the online store. The little girl became the boss and soon hired an employee to negotiate with the buyer online and provide consulting services. Xiaoyu's goal is clear. In the early days, she seized the opportunity to carry out promotional activities with Taobao, which made the online store's business volume increase rapidly. From two or three blue diamonds occupying the crown position to becoming a strong seller of the "four crowns", the praise has remained above 99%.

The core competitiveness is the product itself

A few days ago, Xiaoyu's online shop began to recruit more employees. She interviewed nearly ten applicants. Now the operation of the store has been on the right track, such as the design and update of online shop pages by specialized technicians; The purchase and other links originally handled by Xiaoyu have been handed over to the buyer for full responsibility; This recruitment is due to the expansion of the warehouse and the need to increase personnel management. Xiaoyu himself is mainly involved in marketing and event planning. Xiaoyu believes that online stores involve all aspects, but the core competitiveness is still the product itself. With the gradual standardization and commercialization of the industry, if the style and quality of the products are very good, there is no need to worry about not selling them.

Up to now, Xiaoyu has left our supply and started looking for someone to design products for manufacturers to customize. In order to make their products more valuable, 80% of the products are specialty products, which are produced by manufacturers after specially designing templates. At the same time, her Tmall store is also under planning. She adopts the company operation mode, and arranges special personnel to be responsible for design, promotion, customer service, inspection, after-sales, wholesale, complaints and other positions.

Xiaoya is also a successful online seller. In the early days of the establishment of our Beijing-Tao Wei Network Business Alliance, Xiaoya also opened an online shop. At present, the turnover on Taobao is nearly 70,000 pieces, with a favorable rate of 98.85%. Xiaoya believes that products are the most important, and the biggest requirement for people to run online stores is "sensitive sense of smell". Grasp the pulse of business opportunities and transform in time.

"Triple Crown" Xiaoya studied Chinese as a normal college student. After graduating in 2004, she went to Baoding, Hebei Province to be a middle school Chinese teacher. In 2008, he moved to Beijing to engage in magazine distribution. Her husband Yong Qian once invested and operated a children's photo studio in the same city. Two years later, Ashue moved to Beijing to engage in insurance training. The operation of the photo studio is not very smooth, and all the money saved at work has been invested. In addition, I have encountered a bottleneck in my work and have been looking for other opportunities. Xiaoya said, "It is a good choice to open an online shop from a friend, mainly because of the freedom of time." Online stores in Xiaoya have undergone several transformations, which are very important for the survival and development of online stores. At first, the online store was just a test field in Xiaoya, and the sales direction was not clear. She remembered that only seven or eight items were needed to open a shop online, so she bought daily necessities such as a home storage box, took the information package, uploaded it to an online shop and started to run a small shop. At that time, Xiaoya's sales were passive, and more often she waited for the business to come to her door. Only a dozen pieces were sold every month in the first half of the year, and the sales situation was not optimistic. During that time, Xiaoya has been thinking about the future development direction. Love shopping, she found that there are many brand discount stores in Beijing, and many clothes are not only beautiful in style, but also have high discounts and great profit margins. On the other hand, she learned more information from the internet and found that there were sellers doing similar business in Shanghai, Shenzhen and other places at that time, and the effect was good. So she tried to buy some brands. The first transformation brought a qualitative breakthrough to the operation of the online store, and then she boldly tried to press the goods, that is, she invested in seasonal clothing in large quantities at one time. By the beginning of 20 1 1, Xiaoya found that there were more and more people who followed suit to do the purchasing business of similar products, and the competition was getting bigger and bigger, and a "price war" was constantly launched among merchants. She decided to transform again-through the contacts and information resources accumulated during purchasing, she learned a lot of good sources of goods, went to the wholesale markets in Shanghai and Guangzhou many times to understand the situation, and later turned the products of the store into foreign trade clothing.

Opening an online store also needs planning.

In mid-April, a mature embroidered dress was firmly in the forefront of the rankings. This embroidered dress has brought considerable sales to online stores in Xiaoya. One of Xiaoya's plans is to "choose the sources that are in line with the current hot spots and trends, and promote a series of high-end brands according to his own observation and thinking". There are also large and small promotional activities planned, which greatly increase the number of clicks on online stores. A Xue said: Successful salespeople pay great attention to planning. As Xiaoya said, the initial stage of opening an online shop depends on coolies. As long as you are diligent, many things can be solved, because the problem itself is relatively simple; During the "back crown" period, the problems to be considered are the development direction, marketing planning and other issues, so it is much more difficult and requires more personal efforts.

Successful Taobao sellers like Xiaoya and Xiaoyu are indeed a minority. They all had a period of confusion at the beginning of opening the store. From the beginning, they didn't understand Taobao. Through our step-by-step guidance, they have grown into elites who plan and operate themselves. From the time we provided goods, they grew up to design their own products and make foreign trade clothes. Their development course makes us think deeply, and their business philosophy is worth studying. Remember: as long as you do it with your heart, success will be one step closer to you!

Successful case of online shop 2: Successful case of college students opening online shop

Four college students started their own businesses and opened online stores, with a weekly turnover of more than 3,000 yuan.

A few days ago, four students of Wuchang Institute of Technology started their business with new media and set up an online shop specializing in selling honey, which opened up a new way for a beekeeping township enterprise to sell online. In the past week, their sales reached nearly 3000 yuan.

It is understood that this online shop specializing in selling honey is called "Honggangshan Yifeng Honey", which is jointly operated by four college students from Wuchang Institute of Technology: Logistics 1 1065438, E-commerce 130 1 Li Hezhang, and Logistics1/kloc-0.

"We made a feasibility analysis of this project, and its economic and social benefits are considerable. We are full of confidence in this. " Team member Zhang said: "The original intention of opening this online shop is to apply what you have learned. It is really a good thing to broaden the sales channels of' bee farmers' with our own knowledge. "

It is reported that at present, the bee products operated by online stores include more than 20 kinds of products such as royal jelly, earth honey and hundred flowers honey, and the turnover of the new store is close to 3,000 yuan in less than one week. "Entrepreneurship is a hard road, and the hardships and bitterness can only be felt if you have really experienced it. But our team is still full of confidence. We are optimistic about the prospects of online stores and believe in our choice. " Team member Zhang said.

Liuyang college students fled from Beishangguang to their hometown to open an online shop to sell "local goods"

Robin, 24, cut and pickled the meat, then put the dried meat in the curing barn for smoking, and started a day's work in the cool morning breeze.

At eight o'clock every morning, college students who come back from Guangzhou ride motorcycles from Bailu Village, sankou town, and rush to the cooperative in Xinlian Village, He Yong Town. He was busy making bacon in the morning and returned to the computer in the afternoon to pack and transport the local products ordered online.

Before that, Robin was far from so free-he was taking measurements on the construction site in Guangzhou at that time, and almost didn't sleep when he caught up with the progress of the project. With a monthly salary of less than 3,000 yuan, he feels "no sense of belonging and no future."

So, he fled from "Northern Guangzhou"-Robin returned to his hometown of Liuyang to start a business.

"I stayed in first-tier cities, passed through second-and third-tier cities, and finally stayed in my hometown." This is Robin's summary of his three years' work. 20 1 1 After graduation, Robin worked in Hainan, Guangzhou and other places successively, and the job he changed was "ten fingers can't be counted".

Before coming to these big cities, Robin had a dream about life. He hopes to buy a house in a big city and finally settle down. But the reality is that the meager salary can't realize Robin's vision.

Robin changed jobs one after another in confusion. A friend's words woke him up: "There are so many resources in your hometown, why do you have to stay in the big city?" Robin realized that if we can integrate rural resources well and introduce Liuyang's original ecological food, it will also be an entrepreneurial opportunity.

In June last year, he decided to end this kind of life. When his salary was not settled that month, he hurried back to his hometown.

At home, Robin first traveled all over the village to learn from his elders how to make moldy tofu and jujube cakes, and then spent nearly a month building an online shop to sell Liuyang's local specialties.

However, the efforts have had little effect. Due to low credibility, Robin's online shop only has two or three orders a week. In addition, the supply of goods has become a big problem. "We must ensure the supply of quantity on the premise of ensuring pure natural quality, and there is little room for choice." This dilemma makes Robin a little anxious.

Cooperative agricultural resources catch up with online shop "through train"

Until 20 13, 1 1, Robin met a group of like-minded friends through the "Liuyang Forum, Agriculture, Countryside and Farmers" QQ group, and joined the Jiahua Breeding Professional Cooperative with them. Soon, the problem of supply and sales channels that plagued Robin was also solved.

This cooperative was established in July, 20 10, and initially engaged in the processing of agricultural and sideline products such as chopped peppers and dried beans.

The joining of Robin and others has brought some gratifying changes to this cooperative. The old house was transformed into a white-wall cement workshop, and the production interval and process were further standardized; Products have expanded from a single local product to a series of products such as bacon, dry goods and purple potatoes, which have appeared on Robin's online shop page one after another.

The most intuitive change is that the order volume of online stores has risen steadily. "Soon, there will be more than 40 orders a week, and now there are 6 to 7 orders every day, most of which are repeat customers." Robin said.

These changes have benefited from this group of rural entrepreneurs' full awareness of product positioning. Robin, who has been to big cities, knows that urban people live in doubts about pesticide residues and food safety, and they prefer original ecological and healthy agricultural products.

"There is no large-scale production processing link, from breeding to processing to sales, all of which are indigenous methods." Robin said that he grows vegetables and feed at home, does not feed growth agents to livestock, and does not add flavors and preservatives during processing: "Although it is soil, the soil can be assured."

Twenty-eight entrepreneurial teams of college students opened an online shop to sell tea together.

In the summer of 20 13, Yunnan Agricultural University staged an "entrepreneurial war". Before the summer vacation, Longrun Pu 'er Tea College of Agricultural University joined hands with Shenzhen Yongnian Taihe Tea Co., Ltd. to establish Yongnian Taihe College Students' Entrepreneurship Experience Center and Yunnan Agricultural University College Students' Innovation and Entrepreneurship Training Center, and started Yongnian Taihe Million Sales Team's summer entrepreneurship registration. In just a few days, it attracted 28 entrepreneurial teams composed of many professional college students from the whole school to open online stores to sell tea.

School-enterprise cooperation "zero investment, zero risk"

This school-enterprise cooperation is that enterprises directly provide ready-made pavements for these 28 teams. The storefront has been "renovated" to a certain extent, and the products are uniformly provided by tea enterprises. Lu Youcai, dean of Longrun Pu 'er Tea College, said that the biggest advantage of this cooperation is "zero investment and zero risk". Enterprises provide free online stores for college students to start businesses with zero risk.

Will the same store, the same product, the same platform and 28 teams face the problem of homogenization?

Lv Youcai also believes that the scale of the team has come out and its influence has increased. The homogenization of products and sales is the biggest problem. "How to expand new outlets, how to market and how to build the trust of consumer groups all need us to explore. I hope that students can truly be diligent, dedicated and professional. " He said that he hopes that through the platform of e-commerce, starting from tea, it will gradually spread to other agricultural products, give play to the characteristics of agricultural universities, and let the agricultural products in Yunnan Plateau really go out.

Yang Zhi, a graduate student, made his online shop the homepage of store search through a series of personalized creations. "From the modification of the store to the promotion of the store, coupled with a lot of publicity and marketing, the click-through rate has gradually increased. It's really not easy to be an online shop. Only by pushing bit by bit can we make achievements with our heart. "

"Capital has always been a big problem for college students to start their own businesses. If you start your own business or stay in the business incubator for college students, many preferential policies are to provide venues or reduce taxes for one or two years, and individuals still have to pay part of the funds. For 70% of students from rural areas in our school, it is difficult to come up with funds to start a business. " Mei Tao, secretary of the Party Committee of Longrun Pu 'er Tea College, said, "At present, the introduction of the entrepreneurial platform has zero investment and zero risk, which is beneficial to students' entrepreneurial practice. These projects enable college students to gain relevant experience and improve their abilities so that they can quickly integrate into society after graduation. "

Lv Youcai also believes that using students' holiday time to "play games" online to experience e-commerce sales can lead more students to embark on the road of entrepreneurship. This is also an attempt by the school to promote students' innovation and entrepreneurship and start exploring the "100,000" project. To this end, the school has identified Longrun Pu 'er Tea College, which is small in scale and has advantages in professional entrepreneurship, as a pilot, so that entrepreneurship, employment and learning can run through the whole teaching process.

College leaders take the lead.

In order to better guide students to start businesses and keep up with the trend of students' entrepreneurship, Ling Zhou, deputy secretary of the Party branch of Longrun Pu 'er Tea College, also runs an online shop. "I was very excited when I became the owner of Taobao shop." In order to promote the product, at first, she mobilized all the contacts, and then she publicized it on QQ and Weibo. Like other students, I felt a sense of accomplishment when I got the first order.

Running an online shop is not so easy, but there are still many difficulties. At the beginning, all the online stores in Ling Zhou were solved with the help of another team leader, such as how to release information and how to solve the problems of not logging in Want Want account on the same computer at work. Ling Zhou said that through his own personal experience, how to conduct online marketing and how to improve the click-through rate can better help students solve these problems.

It is understood that these 28 teams have their own exchange sites, and everyone's experiences and lessons will be shared in time to promote everyone's progress.

"Everything is difficult at the beginning, and all kinds of unexpected problems will be encountered in the business process." In view of the operation of these 28 teams, Liu Jiayin, the head of Yongnian Taihe Puke Online Store, said that, for example, due to the problem of information diversion, his online store did not receive the news of Want Want within one week. However, some teams have received big orders, but they can't pay. "Once we found the problem, we immediately communicated with other teams to avoid the same problem in other teams, so we saved a lot of resources." He said.

The entrepreneurial atmosphere of the school is getting stronger and stronger.

Liu Jiayin is a graduate student at school, and his entrepreneurial career began with street vendors. He said: "Although I also have my own entrepreneurial projects, I failed to settle in the school's pioneer park due to lack of innovation." Now, while studying as a graduate student, I rent a shop in the school to provide student services, mainly registration, training and express delivery. But on holidays, the school is empty, and we have to pay 90 yuan rent every day. "I quit my job of several thousand yuan a month to run this small shop. Sometimes the pressure is really great, and money is really a big problem. " He said, "Now the school provides such an entrepreneurial practice platform, which not only can operate independently, but also greatly liberates my capital, technology and cost because of zero cost and zero risk."

Liu Jiayin said that he wanted to start his own business from the beginning of his undergraduate course, setting up stalls and repairing clothes hangers in the dormitory. Now he is more and more aware of the increasingly strong entrepreneurial atmosphere of Agricultural University. "Whenever night falls, there are stalls at the school gate, mostly small businesses that our school students do in their spare time." He said that the school is providing more and more support for students' entrepreneurship, and the school is providing students with a more suitable environment for entrepreneurship from the construction of entrepreneurship platform to the creation of curriculum system.

20 1 1 agricultural university has built a pioneer park in the east campus, which mainly provides a business incubation and practice platform for students and people who have graduated for two years. At present, the 15 project has been successfully settled, which has led to a large number of students' employment. In this pioneer park, there are not only entrepreneurs who do agricultural products such as flowers and tea, but also college students who do clothing rental and media studios. There are also many entrepreneurs in the park. For example, "Flower Protection" founded by 20 12 new entrepreneur Ma, mainly engaged in export business, also through e-commerce platform, with annual sales exceeding 6,543,800 yuan; Li, a 20 12 graduate student, opened a flower product Taobao shop online, with annual sales exceeding 1 10,000 yuan.

Zhao, the first entrepreneur who settled in the Pioneer Park of Agricultural University, was a student majoring in social work in college. Although his major has nothing to do with the media, he is now the owner of a media studio. "My major has nothing to do with this. At the beginning, I relied on the technology I learned from Baidu. " Zhao said that in Yunnan, the local market is not very big, and people still don't accept playing short films edited by the studio when they get married. His team is now mainly using the e-commerce platform to face the whole country, and the orders are still considerable.

It is reported that at present, Agricultural University has started the "100,000" project for college students, built a platform for college students' entrepreneurship, innovated the entrepreneurial model of college students, and explored the entrepreneurial road suitable for college students. It is planned to cultivate1000000 sales in five years, create10000000 sales in five years, and realize10000000 sales in five years. After the gradual development of Yongnian Taihe Innovation and Entrepreneurship Experience Center, it will not only provide a platform for agricultural college students to start businesses, but also expand to the whole province in the future, and truly establish a training base for college students' e-commerce entrepreneurship. Students' credits are linked to turnover, encouraging college students to start businesses. Entrepreneurship promotes employment, realizes easy and good employment for agricultural college students, and forms a green channel for independent entrepreneurship that integrates "policy guidance, project suggestion, financial support, business incubation and tracking assistance".

Online shop success story 3: Small online shop success story

Yuan Lan, 2 1 year old, is a sophomore majoring in corporate governance in Sichuan Normal University. She runs an online shop selling snacks with fellow countryman, classmate and roommate Wang Juyuan. Their entrepreneurial story began in their freshman year.

Two delicious college students opened an online shop to sell snacks, but they didn't expect it to get bigger and bigger: when they were brilliant, they received more than 1000 orders a day, invited 30 students to help, and five logistics company staff specially served them, earning 750 thousand a week! Now, they even got an investment of 5 million yuan to set up a company and develop Yucheng national chain.

All this seems incredible, especially for two young female college students, but now it has become a fact. Let's see how this miracle was born.

Borrow money to start a business

Yuan Lan, 2 1 year old, is a sophomore majoring in corporate governance in Sichuan Normal University. She runs an online shop selling snacks with fellow countryman, classmate and roommate Wang Juyuan. Their entrepreneurial story began in their freshman year.

At that time, they had no source of funds and turned their attention to their parents. Yuan Lan lives in Daba Mountain, and his parents are farmers. They don't have much money for them. "Everyone borrowed 5,000 yuan."

With money, they buy a website first. Everything is ready, and the two began to position the office white-collar workers in Chengdu for the online store. "I have money and time to eat snacks, and I am afraid of the wind, rain and sunshine." Yuan Lan and Wang Juyuan thought of making hard money. "If you come out of the countryside, you are not afraid of suffering."

Because some online stores require customers to pay postage for returning goods, the two set a rule for themselves: anything bought in their online stores can be returned unconditionally as long as there is a problem, even if it is only the last bit! Such bold ideas make people have to sit up and take notice of them.

Hanging fake links on dating websites

Last June, 5438+ 10, the online store opened. The two took the rest of the money to the food wholesale city and wholesaled several thousand yuan of food samples. "One or two packs of each sample, take it back and take photos and hang it online." At first, they were particularly worried that no one would patronize them, and often comforted themselves by saying, "If you can't sell it, eat it yourself."

Their first dumping was in the dormitory, from one dormitory to another to promote the website. I forced a good friend to buy a bag of chicken feet with pickled peppers for 3 yuan, so I didn't have the courage to make money. This is their first list. After that, the two men divided their work, one for online promotion and the other for printing leaflets.

Yuan Lan said that their online dumping range is very wide. "Marriage websites are our goals, and we put the website links under the beautiful pictures." Of course, it wasn't long before the post was deleted by the administrator.

The two men printed the publicity advertisements into leaflets, which were originally intended to be distributed in the office building, but the security guards politely asked them not to pollute the environment. I have no choice but to have the cheek to wait at the gate of the office building at 8 o'clock every morning and hand out leaflets to white-collar workers who come into the building with smiles. Those leaflets that were turned around and thrown on the ground, "We picked them up and continued to distribute them". After half a month, the business finally improved, and one or two leaflets appeared, which made the two little girls see hope.

Group buying earns 750 thousand a week

Yuan Lan said that the Spring Festival is a turning point for online stores. When business is good, there are hundreds of orders a day. The two girls were completely busy, so Yuan Lan mobilized her classmates to help. After the Spring Festival, the business of online stores is relatively stable.

The two little girls are also concerned that group buying is very popular this year. "We are also dumping group buying". Their dumping is just for publicity: a piece of chocolate is bought for 5 yuan, and the price she gives to the group buying network is also 5 yuan, which is often cheaper than other businesses, so the website will push their stores.

The most glorious time was two weeks ago. "We sold more than 1000 every day for a week, and we sold 750,000 yuan." For this 750,000 yuan, they paid a lot more than usual: five students were invited to look at the online store to take orders, 30 students were invited to go to the market to distribute goods, and a logistics company specially sent five people to take charge of their store orders.

The reporter saw in their account details that on June 17, the account deposited 748,000 yuan.

Home cooking touched the boss of the investment company.

Because of its good performance, the online shop attracted an investment company from Zhejiang to visit. Mr. Shen, the person in charge of the company, said that on the day of the visit, two little girls cooked two home-cooked meals for him at home.

The reality of the little girl also touched him. "750,000 a week is already very good for two students. I decided to invest 5 million yuan. " What attracted Mr. Shen's investment was that he saw that these post-80 s and post-90 s girls were willing to endure hardships and had never rested since they opened the store. "Now they want to sleep naturally, but they still insist on getting up early every day."

Little girl's strategy of making money

Suffering is a skill.

Mr. Shen, the person in charge of the investment company, said that on the day of the visit, two little girls cooked two home-cooked meals for him at home ... Mr. Shen was moved by the two girls' endurance. "They really want to sleep naturally now, but they still insist on getting up early every day."

Classmates are a kind of capital

When business was good, the two girls were completely busy, and Yuan Lan mobilized her classmates to help. Every day, a dozen students come to help, and they get almost nothing, which is called coolies.

Advertising is a kind of persistence.

Like people on illegal websites, they hang beautiful pictures on dating websites and link to the websites of their own shops. Finally, the administrator deleted their advertisement and threw it on the ground, and they went to pick it up and continue to send it.