Traditional Culture Encyclopedia - Traditional festivals - 13 What are the marketing methods?

13 What are the marketing methods?

1, search engine marketing?

There are two kinds of search engine marketing: SEO and PPC.

SEO is search engine optimization, which is based on the optimization of website structure (internal link structure, website physical structure and website logical structure).

Structure), high-quality website theme content, rich and valuable related external links to optimize and make the website useful.

Users and search engines are more friendly, in order to get the advantage ranking in search engines and introduce traffic to the website.

2. Mail marketing?

E-mail marketing is to provide industry and product information to users who need it through subscription.

Users can establish trust and trust relationship with users. Most companies and websites already use email camps.

Sales method. After all, e-mail is already one of the basic application services of the Internet. ?

3. Instant messaging marketing?

As the name implies, it is a marketing method to promote by using instant chat tools on the network. Brand building, abnormal side

Marketing may get a lot of traffic, but users not only don't recognize your brand name, but even blacklist your brand name; Therefore, an effective marketing strategy requires us to consider providing users with personal experience.

Valuable information ?

4. Viral marketing?

Viral marketing does not use viruses or rogue plug-ins to promote publicity, but through a reasonable and effective points system.

Guiding and stimulating users to take the initiative to publicize is a marketing model based on users' intentions. ?

5. Podcast marketing?

Podcast marketing is to implant advertisements in widely disseminated personalized videos or collect creative advertisements on podcast websites.

Carry out brand promotion.

For example, "I create everything with Pepsi, and I create things online",

The most popular video podcast website abroad (the video carnival of global netizens), well-known companies release creative videos.

Advertising extends the concept of brand, and the brand effect continues to deepen.