How to do content marketing in traditional industries?

1, thinking change is the first step. There is nothing I can't do in any industry now. When you don't have the narcissism of the audience, try not to set limits for yourself. There is no way out if you don't try!

2. Screening exercise is the second step. There must be some companies doing well in your category and field. After research and reference, you can make it conform to your own brand and then optimize it. There is no better way, unless you are a genius!

Inviting professionals to do professional things is the third step. Our company had better invite 85-95 people to do content marketing. They have a sense of network and fashion, and don't interfere with their judgment. I have seen many bosses in their sixties and seventies who have been controlling their own ideas and rules, but it will backfire.