Network marketing how to better with the combination of traditional marketing?

1. Efforts to provide personalized products and services, to establish a suitable target positioning

In the network environment, due to the shrinking of the distance between the physical space and the physical image of the enterprise, resulting in a significant increase in the difficulty of competition between enterprises. Therefore, enterprises want to become all-round champion in all aspects outperform rivals is difficult, but if in a professional field to do fine, do specialize, do deep, in an amateur understanding of the establishment of a strong competitive advantage, the possibility of winning is very large. This prompts enterprises to establish appropriate consumer targeting based on their own characteristics.

2, the establishment of product and enterprise reputation

Reputation is the premise of network marketing. In the process of establishing a corporate portal, the site's visibility, service quality and other conditions, but also a brand creation. Product reputation, corporate reputation in the process of conducting online marketing is a long-term, strategic issues. Enterprises can establish credibility through the following aspects:

◆Quality service at any time to provide customers with a real need, convenient, excellent service;

◆Good operation includes providing customers with the lowest price of products and services, while should try to avoid adding trouble to the customer;

3, timely change of pricing strategy and promotional strategy

The traditional marketing Price strategy takes into account the production cost of the product and the market price of similar products, and the price of the same product varies from country to country or region to region, i.e., the implementation of price discrimination. Consumers using the Internet can quickly get information about different price levels of similar or related products, which will inevitably bring a very big impact on companies practicing regional price discrimination strategy. In order to eliminate these negative impacts, companies should try to make price differences to reduce or implement price uniformity. In particular, consumers on the Internet are very rational, and companies should not forget to consider their values when specifying their pricing strategies.

4, improve the quality of employees and service efficiency

Network marketing requires that employees, especially marketing and network management not only have advanced technical knowledge, but also should have the ability to take charge of marketing; not only have the ability to collect, organize and analyze information, but also have a strong sense of service and communication skills. Therefore, enterprises should focus on the attraction and training of composite talents to improve the overall quality of employees.

5, good website construction

Website is the foundation of the enterprise network marketing, good website construction, both conducive to the establishment of a good image of the enterprise, can attract new customers, communicate with old customers, which will have a direct impact on the effect of network marketing. Therefore, as the enterprise "face" of the website must pay attention to the following points:

◆ Home page layout design, layout as much as possible to attract network "audience"

◆ Content updated in a timely manner

◆Improve the quality of the website and the professionalism

◆The website is the foundation of the network marketing of the enterprise. Professionalism

◆Respond to customer feedback in a timely manner and make two-way communication with customers

◆Easy access to the site for visitors