The audience refers to

Especially the target of advertisements and other services. Audience refers to the objects of advertisements and other services, which are a group of people with the same characteristics.

1. Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and TV and netizens.

2. From a macro point of view, the audience is a huge aggregate, and from a micro point of view, it is embodied as people with rich social diversity.

3. The audience is the receiver, which is commonly referred to as the receiver. Recipients can be individuals, groups or social organizations. After receiving the information, the audience will respond accordingly according to their own understanding.

4. It was in the 1960s that the real audience characteristics changed from disseminator-centered theory to audience-centered theory. Audience-centered researchers believe that the audience is the initiator of communication and the media is the passive. The audience does not passively "accept" information, but actively seeks information for their own use. This is the so-called audience-oriented consciousness theory.