Market Characteristics of Beer Industry in China

The market characteristics of China beer industry are:

1, local brands are dominant, because the output and preservation of products are produced and sold locally.

2. Some big international companies and well-known domestic brands occupy the middle and high-end market. For example, Budweiser, Heineken and Qingdao.

3. China beer market is gradually infiltrating from first-and second-tier cities to third-tier cities and township markets.

Characteristics of beer industry in China;

1. The beer market capacity in China is increasing by about 32% every year. Among them, the third-tier and township markets grow by more than 60% every year.

2. Beer products have changed from bottled monopoly to bottled dominance, as well as cans and barrels. Developed in many unique ways.

3. Beer products are mainly light and refreshing.

4. The whole beer industry has been in the mature stage of low gross profit and high marketing investment.