Conception of commercial street design scheme

Conception of commercial street design scheme

Taking the artistic conception of mountains and rivers as a clue, follow? People-oriented? Based on the principle of "axis symmetrical layout", the multifunctional, comfortable and pure French romantic street environment is created by using the way of point, line and surface, with reference to location and different functions, for entertainment, shopping and cultural leisure.

The basis of conception:

According to the theory of evolution in the mind, human beings' most superficial, direct and first response to nature is perceptual, not cognitive, and only on the basis of perceptual response can they have thinking and memory, consciousness and behavior. Just as movies are creating a sense of scene, modern neuropsychology also proves this view.

The outdoor space design of this scheme builds the whole commercial street with the model of traditional Jiangnan ancient town. From the perspective of historical development, the formation of commercial streets in small towns, traditional factors and their relationships are deeply analyzed, such as the relationship between people and streets, the relationship between rivers and streets and houses, etc., and a spatial model is summarized and applied to commercial streets in China. The street space of an ancient town is integrated into our commercial street, which makes it not only have the flavor of the times of modern commercial street, but also contain the original space that has grown up for decades or even hundreds of years, bearing the information of politics, economy, culture and people's lifestyle.

We believe that the street has gradually grown up with the development of people's communication and trade, and it is a commercial form produced by people's daily needs. We cut, break, reorganize and transform the street, find a suitable scale based on our landscape artistic conception, create a growing street through the reorganization of spatial changes, and solve the logo of commercial street through various elements, pavements, sculptures, fountains and plants.

We think that the street is an open space for people to walk, rest and communicate, and we have avoided the misunderstanding of Xidan Street (the streets and lanes where people can roam freely have been greatly widened into streets which are convenient for cars to pass, people are squeezed into overpasses from the streets, or people are forced to a certain area by traffic, so they can no longer roam freely.

Landscape artistic conception:

From a distance, you can hear the symphony of ups and downs, and you can't wait to see it. The swimming pool of Versailles Palace in France is jumping and playing cheerful music, which makes you feel more excited. The towering towers on both sides also reveal the romantic atmosphere of France. The noble and elegant European arch in the middle tells your extraordinary identity. As you walk along the boulevard, a silvery laughter comes, and through the arch, the children are playing in the dry fountain square. The open lawn is lush with trees. People lay freely on the lawn, chatting in groups of three or five, children running around the lawn, and couples quietly enjoying the sunset glow in the distance on the bench near the water plank road.

I. Traffic analysis

Move and enter:

In the design, people's sports psychology is fully considered, and intense exercise and relaxed exercise are organically combined. The promenade along the river provides people with a tortuous and long exercise route and a relaxing viewing landscape.

The ramp design is adopted to provide wheeled pedestrian traffic, which makes the design more humanized. The key to determine the appropriate distance is not only the actual natural distance, but also the sensory distance. Through the setting of landscape nodes and landscape facilities, people's visual experience is enriched. Although monotonous and flat streets are short, people's psychological feelings are long.

Pedestrian and vehicle diversion:

Through the vertical change, the driving road and pedestrians are at different heights, so people will feel safe when shopping in the commercial street, and truly create a leisure and free street environment.

Two. spatial analysis

The main feature of commercial street is the functional space of outdoor shopping, leisure, catering and so on due to the concentration of commercial shops. Based on the characteristics of commercial street shops, the core of its design is to make the space practical and comfortable. According to the survey, the scale of general commercial streets is controlled at about 8- 12m, which is aimed at commercial streets with shops on both sides. The commercial street at 15# is one-sided, and within the width of about 19m in front of the commercial building, the parking, driving and walking functions should be met. Therefore, considering the garage, the size of the pedestrian street in front of the commercial street is 5m wide. According to the axis of the building, planting altars are set on relevant nodes to form a landscape sequence, and the steps are controlled according to the retraction of the building.

Three. Landscape node

Taking the landscape artistic conception as a clue, according to their different positions and functions, three landscape areas are set up in size, which are interrelated and unified, and realized by controlling the axis. The three major landscape areas are: the entrance square and commercial street, the dried-up fountain square and the big lawn near the water, which respectively meet people's shopping, entertainment and leisure functions, the transition function of dynamic and static areas, and the static activity function of people's communication, rest, thinking and meditation.

Four. Color decomposition

The main color of the facade of the building is pear yellow (bright), the doors and windows are decorated with lines, the wrought iron railings are white or wooden, and the functional entrances of the building are distinguished by arcades. Brick walls with red colors (like red brick walls and tiles) are bright and warm as a whole. The sidewalks, sketches and ancillary facilities are all designed in warm colors to achieve a uniform color effect.

Five. Stay area and psychological boundary effect theory

The boundary effect theory points out that people like to stay in areas such as forests, beaches, trees, open spaces in forests, the edges of building squares, architectural depressions, columns and so on. We set up rest seats in commercial streets to provide incentives for people to stop, stop, stop and talk to people and stay for a while.

Edward? Hall pointed out in the scale of concealment that the facade on the edge or close to the building helps individuals and groups to keep their distance from others, which is caused by people's psychological demand for safety. We need to create two layers of edges.

People's activities develop from the interior and boundary of public space to the center. Children always gather in front of the door for a while, then start playing games and occupy the whole space.

Curved streets make walking more interesting and help to see less wind interference.

Through the change of access space and the insertion of small squares, the psychological distance of walking network is shortened.

People love to take shortcuts when walking, and their desire to take shortcuts is very strong.

A square in Copenhagen recorded everyone crossing the square along the shortest route.

Walking routes in open space are uncomfortable to cross the center of space. The edge of eye space can not only experience the scale of large space, but also appreciate the details of streets or the boundaries of space, which is pleasing to the eye.

Steps are destructive factors that interrupt the walking pace, so we use gentle ramps instead.

Commercial street entrance square

Avoid seeing the destination at a glance, and avoid having to make a detour when you see the destination. When we can see the purpose, we should follow simple principles. The right angle function we planned is inconvenient.

On the north side of the entrance square of 15# commercial street is a main traffic road of Hot Spring City, and on the south side is the whole villa area of 15#, with a construction land of about 6,700 square meters. It is the main entrance of 15# villa area and the main place where people gather, including shopping, entertainment and enjoying life!

The ideal atmosphere of commercial street should make people feel kind, relaxed, approachable and human, and make people feel happy about consumption, not just walking space. The process of people wandering is also an experience and leisure!

The entrance square should not only contrast the characteristics and momentum of the building, but also become an open public rest place suitable for people to stay, where water and green space blend.

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