How to improve the ability of postal service to local economic and social development

Improving the project operation ability is of great strategic significance for upgrading the grade and quality of China postal logistics and the future development of China postal logistics. First, the status quo of postal logistics in China China postal logistics started late, and its operating mechanism is not perfect. In China, state-owned enterprises have a certain historical burden. China Post's logistics market share is not large, and the logistics business has little contribution to China Post's profit. It is restricted by various conditions and obstacles of domestic economic development and market competition, some constraints of China postal logistics development, the lack of postal logistics professionals, the existing system and operation mechanism, and the existing information technology. After entering the new century, the international and domestic situations are constantly changing, and many new situations have emerged, which have also had a great impact on the development of China's postal logistics. At present, the development of postal logistics is facing difficulties and pressures from both internal and external aspects: (1) the internal situation of China postal logistics. From the internal situation, compared with the requirements of the development of socialist market economy, there are still three aspects of inadaptability: 1 Ideas don't adapt. Compared with the requirements of modern postal logistics and advanced enterprises at home and abroad, there is still a big gap in the ideological concept of postal logistics in China. 2. The operation mechanism is not suitable for postal logistics, and the organization and management functions focus on administrative management, with low efficiency and effect. The modern enterprise system has not been established in the enterprise operation mechanism, and various reforms have not been fully put in place. 3. The quality of team members is not suitable. First, the cultural level is low; Second, there is a lack of high-level talents; Third, the structure of human resources is unreasonable. (B) The external situation faced by China Post Logistics is 1. With the reform and opening up in China, a large number of foreign-funded enterprises have entered the China market, and international capital will also be transferred to the China market. The entry of foreign capital makes the postal service market more competitive, and at the same time, the requirements for logistics services are getting higher and higher. China's backward logistics distribution system can't provide integrated services such as procurement, inventory and transportation, which provides opportunities for foreign-funded enterprises to enter the China market, especially in international logistics, which is very popular with foreign-funded enterprises. For those multinational enterprises whose products are exported and raw materials are purchased abroad, foreign logistics enterprises have an absolute advantage, which is incomparable to domestic logistics enterprises. 2. Since 2003, the state has stopped subsidizing postal services to provide universal services, and the sources of funds have decreased, which has obviously increased the financial pressure on postal services. Affected by external policies, logistics development is difficult. Second, the problems in the development of postal logistics Facing the complexity and fierce competition in China's logistics market, China Post has many advantages, but compared with foreign-funded logistics enterprises, there are still many shortcomings in system, technology and service. It is embodied in the following aspects: (1) The information network is blocked, the "third stream" is separated, and there is an information gap between domestic and foreign logistics enterprises. Although the postal information network itself has begun to take shape, the "third-rate" is basically not smooth, the overall operation efficiency is low, the degree of automation of network data and manual interaction is low, and there is still a big gap with the modern, information-based and socialized logistics system, and the output and input of information is the bottleneck. (2) Insufficient logistics handling and distribution capabilities E-commerce logistics services require logistics enterprises to have great storage capacity, very high logistics handling efficiency and distribution capabilities. At present, China Post has 7 first-level central bureaus, 63 second-level central bureaus and 166 third-level central bureaus, but the current warehousing and logistics handling capacity does not meet the development requirements of e-commerce. (3) The service consciousness is not strong, the quality of personnel needs to be improved, and the service charges are high. China Post has monopolized its business for a long time under the protection of the government, forming a sense of superiority in monopoly industries. The service consciousness of personnel is not strong, the service efficiency is not high, and there is no sense of urgency and responsibility for service under the pressure of survival. Although 1998 has strengthened its own survival consciousness and market consciousness after the separation of posts and telecommunications, it still needs to further strengthen its service consciousness and improve the quality of its employees. Suggestions on the development of China's postal logistics (1) clarify the strategic objectives and market positioning of postal logistics 1. The strategic goal is to improve the core competitiveness as the core, take the market demand as the guide, take the information technology as the support, take the postal network as the support, adhere to the basic idea of high starting point and high quality service, strive to build a public logistics service platform in modern society, realize the high integration of physical objects, information and funds, and gradually become the leader of domestic lean logistics. Build a number of distribution centers that meet the requirements of third-party logistics, and gradually become the largest logistics distribution network system in China, and gradually promote it to the enterprise supply chain, and finally become a participating organization and integrator of the enterprise supply chain. 2. Market positioning revolves around the needs of national economic and social development. According to the characteristics of high quality, high efficiency and high speed of China postal logistics, the market positioning of postal logistics should be: small volume, small weight, small quantity, high added value, high efficiency and multi-batch products. At the same time, according to the product characteristics, postal logistics enterprises should enter the market segments of domestic and foreign large and medium-sized manufacturing enterprises and other well-branded circulation enterprises or high-level logistics markets. The operation mode of logistics can be located in these modes: comprehensive logistics mode, urban distribution business mode, distribution mail order business mode, freight forwarding business mode and so on. (2) Strengthen the construction of human resources and provide intellectual support for postal logistics. Lack of professional logistics talents with insight into modern logistics theory and knowledge is one of the bottlenecks restricting the rapid development of postal logistics at present. Modern logistics industry includes economics, management, informatics, operational research, systematics and many other disciplines. Knowledge-intensive and technology-intensive industries in many fields require high technical ability and quality of employees. However, in postal logistics enterprises, on the one hand, because the managers and marketers of existing postal services are traditional postal employees, they have not received systematic modern logistics theory study, and their management awareness and skills need to be improved; On the other hand, because the traditional mail transportation and delivery is labor-intensive, most employees have low cultural quality and are not suitable for the rapid development of postal logistics. Therefore, postal logistics enterprises must pay attention to the training of employees through various ways and channels, improve the quality of employees in an all-round way from their behavior, appearance, morality and professionalism to the etiquette and language of receiving customers, and at the same time vigorously introduce and cultivate logistics talents, strengthen the construction of human resources, and provide intellectual support for the rapid, healthy and sustainable development of postal logistics enterprises. 1. Maintain a reasonable human resource allocation structure. Modern logistics enterprises need a large number of talents in management, marketing, operation and processing. It is necessary to scientifically plan the organizational structure of postal logistics, arrange personnel reasonably according to the operation requirements of modern enterprise system, and give full play to their talents. 2. Strengthen the training of employees and improve the overall quality of employees. The development of postal logistics business will require a large number of professionals who are familiar with professional knowledge in the coming year. Therefore, it is very important to do a good job in the industry training of postal logistics enterprise employees in the next year, and various training methods should be adopted to improve the professional quality and management ability of existing postal employees. 3. Recruit talents, provide them with a stage to realize value, establish a talent introduction mechanism in line with the market, strengthen cooperation with universities, train and introduce professionals familiar with modern logistics management, and select employees with high quality, good business skills and pioneering spirit to go to universities for further study. Appropriate introduction of industrial engineering, software system integration and development, facilities design and transportation, finance, e-commerce, international trade and other professionals to form talent and technical advantages. 4. Establish a scientific salary system, strengthen the incentive mechanism to clarify the composition of logistics costs, improve the financial model of postal logistics costs, sort out the mess, establish the principle that labor, capital, technology, management and other production factors participate in distribution according to their contributions, and ensure rational distribution. At the same time, strengthen the incentive mechanism, reward those with outstanding marketing performance, and effectively improve the enthusiasm of employees for business development. (3) Perfect customer service strategy Facing the fierce market competition, more and more logistics enterprises begin to attach importance to customer service, approach customers actively, focus on customer needs and interests, meet customer needs to the maximum extent, and enhance the competitiveness of enterprises. Postal logistics service should meet the needs of cargo owners' enterprises to provide logistics services to customers, and both service capacity and service quality should be aimed at cargo owners' satisfaction. To meet customer service, it is necessary to extend basic logistics services to value-added services, functional logistics services to management services, and physical logistics services to information flow and capital flow services to provide differentiated and personalized logistics services for customers. According to customers' needs, combined with their own development strategy, we will seek the best service mode with customers and realize the transformation from providing logistics services to logistics cooperation.