The difference between ka channel and circulation channel

Circulation refers to small supermarkets and convenience stores. Also known as GT (traditional path). Channels are wholesale and distributors. KA hypermarket: (Carrefour Wal-Mart BBK RT Mart).

Different consumer groups will face different channels, such as CS channel, department store channel, KA channel and professional line channel.

KA is written as a major customer, which means an important customer. KA channel refers to the sales channels of Wal-Mart, CR Vanguard, Carrefour and other large supermarkets. Of course, the distribution channel and KA channel are facing the same consumer groups, both of which are end consumers.