Traditional Culture Encyclopedia - Traditional festivals - Mengniu pioneered the first "visual traceability" standard in dairy industry and even the whole traditional industry.
Mengniu pioneered the first "visual traceability" standard in dairy industry and even the whole traditional industry.
The answer is as follows:
1, product quality control: ensure product quality and safety by tracing the source of raw materials and production process.
2. Brand image enhancement: By showing consumers the traceable information of products, enhance consumers' trust and loyalty to the brand.
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