New era of automobile

New era of automobile | Can new energy automobile marketing still play like this?

Under the environment of environmental pollution and energy crisis, low-carbon emission reduction has become a global consciousness, and the electrification development of automobile industry presents a trend of rapid development and progress.

The development momentum of new energy vehicles is strong, which has become the general trend and bright spot of domestic automobile industry development. In the era of automobile marketing 3.0, social marketing is the core, content is the lever, and social interaction is the means to incite users' minds. First of all, it is the most practical and routine operation, so that users can intuitively feel the geographical and psychological distance between brand services, products and technologies and consumers. The second is to strengthen brand marketing promotion with content as the guide and media platform as the link. How come? Here are some suggestions for everyone, write them down!

0 1. offline test drive meeting

The test drive meeting can be said to be an activity that allows users to experience products directly. Through personal driving experience, 100-kilometer acceleration, uphill and downhill, steep slope driving, overtaking in corners and other activities, users can experience the charm of efficient and high-quality products.

02. offline creative flash

Every creative flash can play with different trends and create different brand topics. The core is to accumulate popularity, from online promotion to offline participation experience, and get rid of the boring feeling of traditional industry activities.

For example, the pop-up store of Jeep World Garden Fair landed in Aegean Shopping Center, which brought people an immersive color tour. This Jeep pop-up shop has brought the colorful colors and customs of five continents and four oceans to the public. Five Jeep star models are painted with the colors of "Sahara desert cream yellow, California vibrant orange, Mediterranean olive green, Atlantic deep blue and Provence mysterious purple", which shows Jeep's yearning for "colorful" off-road.

03. Integrate media channels

Integrate all kinds of new media channels, and at the same time constantly promote new energy vehicle products to customers through new media, feedback consumers' questions and doubts, and strengthen the marketing promotion of new energy vehicles. In addition, automobile marketers should also pay attention to the combination of new media marketing with traditional marketing forms such as TV advertising and 4S in-store marketing, make full use of the advantages of the two media, and promote the combination of online sales and automobile sales. Offline sales of new energy vehicles have the greatest impact on automobile marketing. For example, when an automobile sales company holds an automobile sales activity, it can first make use of the high coverage and authority of traditional media for advertising, and then use video websites for live marketing. Answer consumers' questions, and make the display and sales of new energy vehicles achieve the best results through the cooperation of different media forms.