After Bo Huang, the three giants of e-commerce have all retired.

There is a story that was once widely circulated in the study abroad circle of Zhejiang University.

The hero of the story i

After Bo Huang, the three giants of e-commerce have all retired.

There is a story that was once widely circulated in the study abroad circle of Zhejiang University.

The hero of the story is Huang Zheng. In 2002, Huang Zheng was admitted to the University of Wisconsin from Zhejiang University to study for a master's degree in computer science.

At that time, some schools in the United States suspected that there was something wrong with China students who got full marks in the GRE exam because China students did so well in the American GRE exam.

Huang Zheng can accurately control his GRE scores, so that he can be admitted to American schools without arousing suspicion.

Such people are generally called "learning gods".

Regrettably, even "learning God" is hardly a trend of the times.

Ma Zhao runs and dances, and times no longer allow some people to be the leading role.

1

Under the torrent, Huang Zheng retired.

On March 17, two major events happened in Pinduoduo, an upstart e-commerce.

First of all, Pinduoduo released the financial report for the fourth quarter and the whole year of 2020. By the end of 2020, the number of active buyers has reached 788.4 million, making it the largest e-commerce platform in China.

In the same period, the number of active buyers of Alibaba was 779 million, and that of JD.COM was 472 million.

After resigning, his 1: 10 voting right will also become invalid and his shares will be locked for three years.

As early as July 2020, Huang Zheng stepped down as CEO of Pinduoduo. This time, even the chairman is not appropriate. He intends to:

Huang Zheng's move was interpreted by the outside world as "retirement", but in fact, Huang Zheng is only 4 1 year old this year, which is the golden age of his career. More importantly, Pinduoduo was born less than six years ago, and it was the time to fight a tough battle, far from being free and chic.

The so-called retirement is more of a "non-stop retirement". In the list of shareholders in Pinduoduo, Huang Zheng's current share is 29.4%, and he is still the largest shareholder.

Huang Zheng's voting right entrusts Pinduoduo's board of directors to make decisions by voting. At present, among Pinduoduo's six directors, Huang Zheng is basically his closest comrade-in-arms.

In addition, in Pinduoduo's shareholding structure, there are many "bumpers" such as the same share with different rights, and this company is still surnamed Huang.

Therefore, it is impossible to retire, and it is more likely that Huang Zheng is hiding behind the scenes.

An e-commerce platform established less than six years ago not only went public early, but also became the largest e-commerce platform in China. Pinduoduo led by Huang Zheng is really dazzling.

But at the same time, Pinduo is flying at full speed, and the problem is always with him.

When it was first established, Pinduoduo, which cut into the sinking market, was always labeled as "fake" and "low-end". After10 billion subsidy, it was labeled as "burning money" and "losing home". Now it is caught in the whirlpool of "sudden death of employees" and "selling pirated copies".

Externally, Pinduoduo promoted "fight more and save more"; Internally, Pinduoduo advocated that "you earn more if you work hard".

Behind this is the efficiency that is almost abnormal.

At the beginning of 20021,the sudden death of Pinduoduo employees "Runfei" triggered a series of illegal operations of Pinduoduo employees:

Pinduoduo in running all the way was once at the center of the whirlpool of values.

After diluting the equity and retreating behind the scenes, Huang Zheng has been trying to get out of this whirlpool.

2

The three giants of e-commerce have all retired.

Huang Zheng's retreat inadvertently made history.

Nowadays, the Internet has become the main body of the business world, and China's e-commerce platform also occupies a leading position in the international market, among which Ali, JD.COM and Pinduoduo are the best.

With the resignation, the founders of these three companies, Ma Yun and Liu, have retired behind the scenes.

All over the world, this is a spectacle.

Look at the internet giants on the other side of the ocean. Zuckerberg, Bezos and others are still fighting in the front line and have no intention of retiring.

Although they all retired behind the scenes, the paths of the three bosses were quite different.

On Teacher's Day in 20 19, 55-year-old Ma Yun officially stepped down as chairman of Alibaba's board of directors.

Ma Yun's life is full of ups and downs. He failed to start a business three times and experienced dark moments many times, but eventually led Alibaba to success.

I thought I was happy from now on. Who would have thought that Ma Yun's brilliance would be fixed on June 24th, 2020?

On that day, Ma Yun fired at the Bund Financial Summit. In front of a group of financial executives, he bluntly said "the idea of bank pawnbroker" and "China's finance has no system" and mocked China's banking industry.

Later, everyone knew that the regulatory authorities talked, the ant IPO was suspended, and the anti-monopoly roared.

After that, Ma Yun "disappeared" for 88 days.

Taking the Bund speech as the dividing point, Ma Yun and his Ali suffered the biggest crisis since they started their business.

And Liu defeated Mingzhou on the other side of the ocean.

A cannon shot in Minnesota left only the legend of Brother Dong in the Jianghu.

As early as 20 18, Liu said at the Davos Forum that he would not retire before the age of 65.

Unexpectedly, the reversal was caught off guard. Eight hours before the Minnesota case was closed, Liu personally announced the adjustment of the organizational structure of the mall. After the adjustment, the heads of several business groups no longer report to Liu, but report to the rotating CEO of the group and the mall.

By 2020, the news related to Liu will only be "stepping down."

Source: Tianyanchao

Before that, I had formed an indissoluble bond with Liu, and many people didn't even know who JD was. The second in COMmand of com is.

It can be said that Liu is both a barrier and a weakness.

Under the leadership of Liu, it failed to break the pattern of BAT. He is no longer a trendsetter. He has retreated to the shore.

To sum up the retirement of the Big Three, a sentence in the star business review article is in place:

Gay men must manage the "three buses".

three

The swelling giant.

Looking back on the past 20 years, it is an opportunity year for the vigorous development of Internet in China.

1994, Chinese academy of sciences, Peking university and Tsinghua took the lead in accessing the internet through 64k international dedicated lines. This year is called the first year of Internet in China.

After that, SARS in 2003 became an opportunity for the development of the Internet. In 2009, the mobile Internet took off, and the Internet in China was unstoppable, and a number of giants were born.

Take Ali as an example. New wealth has been counted. Alibaba's annual report revealed that the amount of major equity investment since 20 14 reached 395.8 billion yuan. In a table called "the most comprehensive Ali investment concept stocks", the total market value of companies with Ali-related shares is as high as 4 trillion.

Source: Tianyanchao

Compared with the GDP of 20 19, this figure can surpass Shanghai and Hunan, ranking ninth in the country.

The internet giant's energy is unfathomable. And it has surpassed the traditional monopoly of a single industry and is evolving into a super giant.

The well-known blogger "Chairman Rabbit" once combed the Internet giants, and he proposed three dimensions: large enterprises, the Internet and capital.

There is a superposition effect between these three dimensions. If only one dimension is large enough, it is called 1.0 effect. In the 1.0 effect, Huawei, Baidu and Ruixing are the representatives of large enterprises, Internet and capital respectively. By analogy, 2.0 effect refers to the superposition of two dimensions, and 3.0 effect refers to the superposition of three dimensions.

Today's internet giant is the representative of 3.0: the internet capital of large enterprises.

In contrast, giants such as Ali, Tencent and Meituan seem to be the same.

In the previous article, the author also put forward an assertion:

Nowadays, the Internet giants who can't see the border have surpassed the four interest groups (central government, local government, proletariat and property class) proposed by Wu Xiaobo and become the fifth force.

In the ecosystem of internet giants, there are both productive and unproductive (labor relations), as well as central and local (industries and cities), but at the same time it seems to be outside these four interest groups, with no boundaries in sight.

This trend is disturbing.

four

End of movement

Only two years ago, the word monopoly was still far away from people.

Internet giants used to be "hope" in the eyes of Chinese people. Whether it is the convenience brought by e-commerce platform shopping or the changes brought by payment methods, it has won the support of public opinion to a great extent.

But the wind suddenly changed.

From Ma Yun's "floating" to the listing of Ant Financial, to the heavy hammer at the top, and finally to the punishment of the Big Three.

Prior to this, Internet giants destroyed physical stores with e-commerce, robbed taxis of their jobs with online cars, kidnapped restaurant owners with take-away traffic entrances, and forced small vendors in vegetable markets with food delivery services subsidized by capital.

Finally, we found that those small bosses, vendors and businessmen who were squeezed became couriers, takeout workers, drip drivers and vegetable delivery workers.

Everyone lost everything and became the workers of the Internet giant.

Some people even say that this is the enclosure movement in the new era.

When the giants began to use their industry monopoly position to "siphon" the wealth of the people at the bottom of the pyramid, their fate was doomed.

As Southern Weekend said-

Anti-monopoly is not aimed at the rich, but at the rich and heartless.