Analysis mode of enterprise supply chain

Analysis mode of enterprise supply chain

Supply chain management focuses on the core competitiveness of enterprises, emphasizing that enterprises should focus on core business, establish core competitiveness, define their position in the supply chain, and outsource non-core business to make the whole supply chain have competitive advantages. The following is the analysis method of enterprise supply chain that I share with you. Welcome to read and browse.

First of all, analyze the market competition environment in which the supply chain is located and identify market opportunities.

Analyzing the market competition environment is to identify the market characteristics of enterprises and look for market opportunities.

Enterprises can conduct in-depth research on suppliers, users and competitors through market research and other means according to the principles and methods provided by Porter model.

Enterprises can also establish market information collection and monitoring systems and develop complex information analysis and decision-making techniques.

Second, analyze the customer value included in the supply chain.

The so-called customer value refers to all the benefits that customers expect from a given product or service, including product value, service value, person value and value of the image.

The goal of supply chain management is to continuously improve customer value. Therefore, marketers must define the specific characteristics of products or services from the perspective of customer value, and customer demand is the source that drives the operation of the whole supply chain.

Third, analyze the competitive strategy of enterprises.

After finding the positioning of enterprise products or services from the perspective of customer value, enterprise managers should determine the corresponding competitive strategy.

According to Porter's competition theory, there are three basic strategic forms for enterprises to gain competitive advantage: cost leading strategy, differentiation strategy and target market concentration strategy.

Fourth, the analysis of the core competitiveness of enterprises

Supply chain management focuses on the core competitiveness of enterprises, emphasizing that enterprises should focus on core business, establish core competitiveness, define their position in the supply chain, and outsource non-core business to make the whole supply chain have competitive advantages.

Verb (short for verb) evaluation? Quality evaluation of partners and supply chain

The evaluation establishment process is actually a process of evaluating, screening and screening partners. Choosing the right object (enterprise) as a partner in the supply chain is an important basis for strengthening supply chain management. If an enterprise chooses an improper partner, it will not only reduce its profit, but also make it lose the opportunity to cooperate with other enterprises and inhibit the improvement of its competitiveness.

There are many methods to evaluate and select partners, and enterprises can flexibly choose one or more methods to combine in the actual operation process.

Operation of supply chain enterprises with intransitive verbs

The essence of the operation of supply chain enterprises is to realize the continuous value-added of the supply chain with logistics, service flow, information flow and capital flow as the media. Specifically, it is necessary to pay attention to the optimization and construction of production planning and control, inventory management, logistics management and procurement, and information technology support systems.

Seven. Performance assignment

Supply chain node enterprises must establish a series of evaluation index systems and measurement methods. The evaluation indexes reflecting the operation performance of the whole supply chain mainly include production and sales rate index, average absolute deviation index of production and sales, production and demand rate index, total operating cost index of supply chain, product quality index and so on.

Eight. Feedback and learning

Information feedback and learning are very important for supply chain node enterprises. Trust and learn from each other, learn from failures, modify the supply chain through feedback information, and find new market opportunities, which has become the responsibility of each node enterprise.

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