What are the marketing channels of liquor?

Liquor marketing strategy must be conscience wine. Liquor can be divided into people-friendly liquor with a price below 100 yuan, medium and high-grade liquor with a price below 1000 yuan and high-grade liquor with a price below 1000 yuan. (Personal opinion, please like it)

First, for people with less than 100 yuan of liquor, organize sales staff, focusing on free tasting and giving small gifts in small restaurants, convenience stores, life supermarkets, rural shops and small supermarkets in cities and towns, and strive for full coverage of poster advertisements. In the eyes of the masses, there are many advertisements, that is, good wine is safe, and then you will choose your wine.

The second is high-end liquor. People generally buy high-priced liquor on holidays, visiting relatives and hosting banquets. In those years, as long as hundreds of thousands of people with careers drank alcohol, they usually bought alcohol below 1,000 yuan. For these people, they cooperate with big supermarkets. Generally, high-priced wines are bought in big supermarkets, and they are generally afraid of buying fakes elsewhere.

Third, high-end liquor, successful people buy a large proportion, most of them will buy in large supermarket chains and brand stores. At this time, a liquor brand should set up a brand store.

Manufacturers are well funded and combine online and offline. Offline manual sales, cooperation with various liquor stores, and posting advertisements. Online advertisements of media and TV stations. General manufacturers engage in offline and online cooperation with various self-media anchors.