What should the network marketing department do?

The origin and development of network marketing department, social development and changes, the departments and institutions of enterprises also change with the changes of society. In the early days, companies usually did not have a marketing department, and the functions of the marketing department were merged into the sales department, and the departments were weakened. Later, the market needs to be independent of the sales department responsible for market planning and brand promotion. Later, with the rapid popularization of the Internet, online marketing became the main content of marketing. Some companies focus on online marketing. The network marketing department replaces the traditional marketing department and is responsible for the company's outdoor advertising business.

The network marketing department is different from the network sales department. Here we should distinguish between the network marketing department and the network sales department. These are two different concepts: the network marketing department is engaged in planning and promotion, and the network sales department is the network sales department. The online marketing department is equivalent to the marketing department in traditional enterprises, responsible for sales and performance, and has the same function as the sales department in traditional enterprises.

The function and structure of the Internet Marketing Department, and what work should the Internet Marketing Department be responsible for? Network marketing agencies mainly include the following aspects.

1. Establish and maintain a network platform, including website content planning, technology development, website maintenance and website security.

Second, the company's network promotion is understandable and is the main function of the network marketing department.

Third, the management of online consulting system and personnel management, platform operation must be carried out by the network technology department, but online consulting and after-sales service can also be carried out in accordance with industry norms and placed in the sales department.

Fourth, the relationship between online public and public opinion supervision is easy to be ignored by enterprises, but the problem is very big, and the online marketing department should summarize it. In addition, because network marketers are more proficient in network IT, they may undertake more tasks, such as maintaining local area networks, establishing and maintaining open access information systems, and managing and purchasing computer printer equipment.

Starting with the function of the network marketing department, this paper analyzes the reasonable arrangement and placement of personnel. According to the work content and workload. How many people does the network marketing department need? First of all, look at the types of work organized by the department. Take an enterprise focusing on Internet marketing as an example. Establishing and maintaining a network platform requires at least two people: front-end artists and editors, as well as back-end programmers and network security. The online promotion of the company includes at least one copywriter and at least one network promoter, which can be expanded to 2-5 people according to the situation; Online consultation is very common, depending on the scale of the enterprise (1- 10 people); Public relations and public opinion supervision do not need to appoint a personal network marketing manager, just arrange it.

As mentioned above, at least one network marketing manager in the network marketing department is responsible for the whole work. There may be three supervisors under him: the website department supervisor, the network marketing supervisor and the network consulting supervisor. One supervisor has 2-5 positions. Therefore, the network marketing department of an Internet-based enterprise consists of at least three people, while the large-scale network marketing department usually includes network salespeople and network editors.