Traditional Culture Encyclopedia - Traditional festivals - Why did Sanlian Life Weekly degenerate?
Why did Sanlian Life Weekly degenerate?
This is mainly due to the decline of traditional media and the change of advertising mode.
1, the overall decline of traditional media: in the information age, readers' reading habits and ways of obtaining information have undergone tremendous changes, and traditional media such as newspapers and magazines are facing tremendous competitive pressure from the Internet and mobile devices.
2. Transformation of advertising mode: In the traditional media era, advertising mainly relies on paper media. However, with the development of the Internet, the advertising model has undergone tremendous changes. Internet advertising has the advantages of higher interactivity, more accurate positioning and richer data support, and gradually replaces traditional advertising.
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