What is the prospect of entrepreneurship in the education industry?

In this year's most potential survey, the children's education and training industry accounted for 60.5%, and it has always been in the forefront of the survey issues such as the lowest investment, the highest return on investment and the most attention from capital. Last year's survey showed that children's education and training were only in the forefront in two aspects: the lowest investment and the most attention from capital.

Among them, writing education related to writing, such as children's calligraphy training classes and calligraphy training classes, will show an upward trend!

The following is the prospect analysis of joining calligraphy education:

1, environmental advantages

In recent years, some excellent full-mark compositions have been circulated on the Internet, all of which are clearly written and neatly rolled. The popularity of computer marking leads to higher and higher requirements for students' writing, and a series of policies and measures highlight the determination and confidence of the state and society in standardizing Chinese writing. Therefore, the environment provides a golden opportunity for entrepreneurs to join the children's calligraphy training class.

2. Advantages of the policy

With the promulgation of the national calligraphy grade examination, the Ministry of Education's Regulations and Implementation Measures on Standardizing the Chinese Character Writing Grade Examination for Primary and Secondary School Students, the Outline of Calligraphy Education for Primary and Secondary School Students, and the Research on Calligraphy Teaching and Teaching Methods for Primary and Secondary School Students all reflect the strong support of the state for the calligraphy market, creating a good macro-policy environment, which is very beneficial for primary and secondary school students to join the calligraphy project.

3. The market demand is large.

According to statistics, at present, the domestic children's training market has exceeded 30 billion person-times, and it is growing at an annual rate of more than 30%. At present, the number of children aged 2- 12 in China exceeds 220 million, with a huge base. Every year, more than 6,543.8 billion children attend various trainings. In large and medium-sized cities, more than 75% students receive various trainings after class. And now parents pay more and more attention to education, and the investment in education accounts for more than 40% of the whole family's investment, ranking first in the single expenditure of the whole family, which shows that the potential demand for education investment romance market is huge. Therefore, calligraphy education institutions are faced with unprecedented development space and join the huge demand for children's education market.

4. Social advantages

The society's awareness of hard pen calligraphy is getting higher and higher. At school, students who write well can get more attention from teachers and get more opportunities to participate in group activities such as running blackboard newspapers; At work, a good hand can win the praise of colleagues and the appreciation of superiors. Even in the circle of friends, sending a photo of yourself practicing calligraphy can make a lot of people full of praise, and even some stars have attracted a lot of goodwill through their good handwriting. All these situations show that people's recognition of hard pen calligraphy is getting higher and higher.

5. Advantages of the brand

Beijing Fengge Calligraphy Brand was established in 2008 and is a member of China Hard Pen Calligraphy Association. Up to now, there are nearly 500 affiliated branches in China, which have held more than 0/00 teacher training courses, trained more than 3,000 senior lecturers and taught hundreds of thousands of students. Is a professional brand engaged in hard-pen calligraphy training and traditional culture promotion.

Fengge's calligraphy practice is based on traditional Chinese character art and is determined to innovate. The original "Fengge Calligraphy Practice Method" won four national patents. We know that it is better to teach people to fish than to teach them to fish. Through the teaching concept of "seeking rules, knowing skills, enjoying learning and being easy to practice", Chinese character learners have learned to understand the rules and draw inferences from others, and the learning effect is outstanding.

6. Fierce market competition

Feng Ge's calligraphy textbook is a practical textbook developed by Beijing hard-pen calligraphy experts for primary and secondary school students, which is easy to learn and master. It is characterized by not copying, not painting red, and not practicing calligraphy. There are special skills and methods for factors that affect writing practice, such as incorrect writing posture and irregular writing habits.

Considering the necessity of teaching students in accordance with their aptitude, different teaching materials and courses have been developed for students of different ages and different foundations, which are mainly divided into six systems: young convergence (kindergarten enlightenment)-elementary regular script (1-3 grade pencil)-regular script (4- high school test-taking groups)-running script (junior high school, adults)-English italics (world-wide English writing).

At present, it can cover all ages and all subjects.

As far as hard-pen calligraphy joins the market, there are many brands, large and small. The key is to choose the one that suits you, focusing on big brands, easy to teach and learn, stable in effect, and then help and support after joining. Take Fengge Calligraphy as an example: it will provide relatively complete supporting measures, such as site selection, elective course, market positioning, enrollment, opening up, publicity, teacher training, teaching materials and teaching plans, which are comprehensive and feasible. It can be said that success only needs to be copied!

At present, many parents are troubled by their children's writing problems. For example, Feng Ge's five-day crash calligraphy training course is easy to teach, learn and hold, which has become the just need of parents. It is not difficult to open a calligraphy training class. The following points should be considered in the early stage:

1. Do a good job in cost accounting.

Although running a calligraphy class is not as good as running a big business, it is still a cost and cannot be blindly spread.

Therefore, it is necessary to conduct "market research" on the following issues (taking primary school students learning calligraphy as an example):

How big is the calligraphy class? How many people do it in partnership or alone? How much is the venue rent? What is the linear distance from the primary school?

How many pupils are there nearby? Are there many calligraphy classes around? Do you have a competitive advantage? What are your strengths and characteristics? How long do you plan to make ends meet and keep making profits? All of the above should be considered clearly.

2. Selected calligraphy training courses.

It is suggested that we can consider finding suitable commercial housing and office buildings near the school, starting from an early and affordable age, which will help control costs and avoid causing too much economic pressure on ourselves.

3. Calligraphy teaching major.

Only by understanding the law of learning calligraphy and grasping the characteristics of calligraphy, brushwork and composition can we build up enough confidence and confidence in running a class.