Traditional Culture Encyclopedia - Traditional festivals - Xuzhou authentic Neil dish pancakes, is it famous?

Xuzhou authentic Neil dish pancakes, is it famous?

Before "Neier Vegetable Pancake in Neighbouring Village", vegetable pancake was a little-known ordinary snack scattered on the street without any brand. Now Neil Vegetable Pancake in the neighboring village has developed more than ten kinds of vegetable pancakes, which really broke through 1200+ stores nationwide, making traditional vegetable pancakes the king of this industry.

First, everything is born of love.

Neil's vegetable pancakes from the next village are back! 20 13, Jiahe Street, Xuzhou City, Jiangsu Province, opened a brand-new Nier dish pancake shop in the neighboring village, with gongs and drums, flowers in full bloom and long queues in front of the door.

"My dad heard that Neil's vegetable pancakes were opened in the neighboring village and asked me to buy him a vegetable pancake to solve his problem."

"Grandpa said that this is a pancake shop with love, and I also want to try what Grandpa said is delicious."

At the scene of the queue, everyone was talking and laughing, talking about the first time to eat "Neier vegetable pancakes in the next village". Neil's food in the neighboring village hit the softest place in the hearts of the old Xuzhou people, and a delicious memory of love lingered in their hearts.

Back in time, when New China was founded, a woman named Neil set up a vegetable pancake stall on the street of Xuzhou, and named it "Nearby Village Neil Vegetable Pancake". Neil's pancakes are golden and attractive, and with full fillings, the excellent taste firmly grasps the stomachs of neighbors, so the name of "Nearby Village Neil Cuisine" spread like wildfire.

However, everyone doesn't know that there is a touching love behind Neil's vegetable pancakes in the neighboring village. According to legend, Neil's hometown is in Linyi, Shandong Province, and her family is poor, but she inherited her mother's superb skills in making pancakes.

1937, War of Resistance against Japanese Aggression broke out in an all-round way. A soldier was seriously injured in the line of duty and was rescued by Neil. In order to make the soldiers recover as soon as possible, Neil put the eggs she usually doesn't want to eat in vegetable pancakes and cut them into small pieces for the soldiers to eat. In the process of getting along, Neil learned that the soldier's name was Lin Cun, and gradually they fell in love.

After March, Lincun had to go to the battlefield because of the tight war, while Neil followed his family all the way from Linyi to Xuzhou. Six months later, Neil accidentally learned from a veteran that Lincun had died for his country, and the last hope left in his heart was shattered. After the founding of New China, a pancake stall was set up in Xuzhou, which was never married. The village was changed to a neighboring village, and the pancake money was added with "neighboring village" and named as "pancake in neighboring village" to commemorate that unforgettable love although it was only three months.

Second, the old brand glows with new vitality!

Unfortunately, no matter how beautiful things are, they cannot resist the erosion of time. After a series of major events, Nier's pancakes in neighboring villages gradually became silent and disappeared into the torrent of history. Until 20 13, the neighboring village Neil vegetable pancake was born in Jiahe Street, Xuzhou City, which perfectly reproduced the crispy and delicious taste of the "neighboring village Neil vegetable pancake". Many people joined pancakes, and Xuzhou vegetable pancakes have been full of vitality since then.

Third, the direct supply along the coast of Yishui is original and the ingredients can be traced back.

"Don't underestimate this little vegetable pancake, there is a university behind it." Chairman of Neier Vegetable Pancake in the neighboring village said that Neier Vegetable Pancake in the neighboring village limited its exclusive raw material origin to Yishui River with suitable temperature and fertile land, and selected many kinds of high-quality grains such as rice, soybeans, corn, wheat and potatoes 12, carefully cultivated under better sunshine, water and climate conditions, and picked many kinds of organic pollution-free green vegetables 12 planted by farmers, which were fresh and tender.

Fourth, take pancakes as the mainstream and eat them all the time.

Today, Neil vegetable pancakes in the neighboring village not only sell vegetable pancakes, but also establish a rich product line. For breakfast, you can eat all kinds of vegetable pancakes, soybean milk and nutrition porridge, while for lunch and dinner, you can serve special snacks, such as noodles, rice noodles, braised pork rice and duck goods. From the time-honored pancake shop to the full-time operation now, Neil pancake in the neighboring village has achieved a gorgeous turn.

Fifth, the innovation of vegetable pancakes emerges one after another.

1) innovation 1: the first standardization of vegetable pancakes, making a unified seasoning package.

"In the past, direct stores made pancakes by experience, but with the increasing number of stores, we found that the pancakes made by all stores had different tastes. In order to truly realize the unification of the taste of products in national cooperative stores, we decided to produce pancakes with unified seasoning packages. " Chairman Neicun Nier Vegetable Pancake said that since the production of vegetable pancakes, through different levels of research and development, Neicun Nier Vegetable Pancake has gradually standardized the feeding of all products such as vegetable pancakes, rice noodles, wonton, nutrition porridge, duck goods, etc., from the raw materials made to the catering of products, there are standards for everything in each link, and the standardized catering of each franchise store can be realized quickly without the need of chefs.

2) Re-creation: process standardization makes store management worry-free and labor-saving.

"Many of our franchisees have no experience in opening stores, so there will be some management difficulties in store management. In order to really help franchisees solve their difficulties, we will assign company professionals to provide professional help and training, including product production, store location, operation management, store operation and marketing management. " , and regularly arrange the company's professionals to pay a return visit and patrol the store, and correct the improper business practices of the store in time. "Neil, chairman of the vegetable pancake in the neighboring village, said.

3) Three innovations: the store strives for "innovation" and "change"

Today's Neier vegetable pancake in the neighboring village has changed the image of the shabby vegetable pancake stall in the past. The reporter saw that Neil's vegetable pancake shop in the neighboring village is mainly green, with simple and fashionable decoration and green plants everywhere, all of which reveal the natural, healthy and original ecological atmosphere, making people feel fashionable and environmentally friendly visually. In addition, all the vegetable pancakes in the neighboring village adopt open windows, and the production process is transparent and open, so that customers can observe them at any time, let customers taste vegetable pancakes, and bring them a sense of interaction and environmental protection.

Returning to the original heart and melting love into food, Neier vegetable pancake in the neighboring village is not only a vegetable pancake shop, but also a modern urbanite's desire for lifestyle. Green, healthy, young, fashionable without losing tradition, peaceful without going with the flow.

Nowadays, the neighboring village Nier vegetable pancakes bring authentic food to diners all over the country and enter thousands of households with its own charm. Even in the case of alternate seasons and foggy weather, the demand for Neil pancakes in neighboring villages is still in short supply. After years of baptism, the charm of the old brand remains the same. Chairman Neil Pancake of the neighboring village said that he plans to bring his pancakes to more cities in the future to help more entrepreneurs realize their dreams.