What level of media is zaker News?

ZAKER News is an APP developed by Guangzhou Jianhe Network Technology Co., Ltd. ..

Nowadays, mobile information platforms are mainly divided into three categories: traditional media, portals and aggregated news platforms. Representatives of the news aggregation platform include ZAKER, a little information and today's headlines. According to the statistics of iResearch, the scale of mobile information market reached 23.3 billion yuan in 20 17.

The mobile news industry entered the second half, shifting from traffic to content and technology, with the core of winning users' attention. Therefore, refined operation will become the main theme of the mobile news industry in the second half of the year. On the one hand, the content value of the platform will appear, on the other hand, technical iteration will become the source of fresh vitality of the platform.

Product introduction:

1. Product overview

Official introduction: ZAKER is the first personalized news information APP in China. In ZAKER, users can get first-hand news, learn about local frontier information, participate in hot topic discussions, play live broadcasts and watch videos ... 4000+ information sources, and high-quality information can fully meet users' personalized information needs.

2. Product positioning

ZAKER news focuses on high-quality content and local content. ZAKER cooperates with traditional media journals, portals and self-media to recommend relevant content and labels to users through recommendation algorithms. In addition, the professional editing team screens and combines the information, and the output content has a higher degree of matching with the brand, conveying the concept of "delivering value information" to users. In addition, increasing user stickiness and tapping the user value of products through community interaction are mainly reflected in the following three aspects:

First, focus on quality products and actively subscribe to information. ZAKER is positioned in the mid-to high-end market. Under the high-quality strategy, Zaker cooperates with professional media platforms, portals and high-quality self-media experts to create a high-quality content pool. On the other hand, users are encouraged to actively subscribe to interested channel information to realize product differentiation.

Second, cooperate with local high-quality media to provide local information. In 20 15, ZAKER launched the strategy of "regional media integration" and cooperated with mainstream media in cities in terms of content, channels and platforms. On the one hand, it ensures the quality of local information output, on the other hand, it makes up for the technical shortcomings of traditional media and realizes complementary advantages.

Third, community topic interaction enhances user stickiness. Combining the interaction of topic barrage comments and voting, the production and operation of UGC content in the community will improve the activity of the platform.