How is the market for opening a specialty tobacco and alcohol store?

Tobacco and alcohol stores are good, not just a store development. As long as the task is accomplished, more guidance in consumer behavior, more effort in the promotion of the "combination of tobacco and alcohol", can make money.

First of all, with the increasingly fierce competition in the market, although many manufacturers in China are trying to shorten the distribution channel, the establishment of a new terminal sales model, but on the whole, affected by the habitual purchasing behavior of consumers, this model is similar to the store. Stores have not yet fundamentally established consumers' new purchasing behaviors and preferences. At present, whether in the wine industry or other food markets, consumers generally make terminal purchases at three ports: bulk supermarkets, convenience stores and dining establishments. Some manufacturers opened liquor stores or other tobacco and alcohol stores have not yet formed a sense of purchase and consumption behavior. Here, I think that the creation of this channel consumption trend is still to be discussed, the most important thing is to guide and cultivate the consumption behavior of the target group, so that they feel that buying alcohol in the store is also a kind of "convenience" and "pleasure"! Because only when the store's "traffic" goes up, can we talk about "traffic", otherwise, no matter how much promotion, it is difficult to see the magical effect! The following are some brief points:

1, guide and differentiate between the "supermarket" and "catering" traffic: that is, in the usual promotional activities, not limited to the target in each store, but also to allow promoters to go into the major! "Supermarket" or "catering hotel", through the combination of the two promotional points, and constantly guide this part of the flow of customers, so as to slowly change the daily purchasing habits of consumers. For example, customers in the supermarket or hotel to buy and consume a bottle of wine worth XX yuan JLF, can be given the same gift, but must be in the neighborhood store to receive. In this way, customers can interact between the two consumption places and also deepen their understanding of the boutique.

2, although the specialty stores have more varieties, reliable quality, product size, but not enough to cause customer favor. On the contrary, the store must also create a good store atmosphere. Can be rendered through the corporate history, brand culture and highlight the store personality to stimulate the purchase desire of the target consumers, that is, the store should have a real, friendly, natural Convenient shopping environment, but now many stores let the customer feel the atmosphere is very cold, especially the service attitude, etiquette, professional knowledge and so on.