How to realize the transformation from traditional industries to e-commerce

In the Internet age, it is not whether to do e-commerce, but how to do it. Traditional enterprises have realized the great potential of e-commerce, so they have entered e-commerce one after another. However, there are many problems in the implementation, the effect is not good and the operation is not smooth.

In the process of contacting with some traditional enterprises, Luoyang e-commerce found that these enterprises are keenly aware that e-commerce is the general trend, hoping to make a breakthrough in it and inject new vitality into the development of enterprises, so they have also cooperated with e-commerce and quickly intervened in e-commerce to realize wealth transformation. This is called the first Mover to win the world.

E-commerce suggests that the transformation of traditional enterprises should follow three principles:

First of all, resources should flow to the platform that can generate the greatest value. Enterprises should extend their understanding of e-commerce, not to say that opening a shop in Taobao or Alibaba is e-commerce. The essence of e-commerce is the internetization of business. Where there are people, there is business. The place where your customers appear most frequently on the Internet is where you can make efforts in e-commerce. At present, more than 80% of domestic traffic is controlled by Baidu, Ali and Tencent. These three platforms should be used by enterprises to do e-commerce. If e-commerce is compared to a chess game, Taobao or Alibaba platform should only be a piece on this e-commerce chessboard, but the reality is that many enterprises regard Taobao or Alibaba platform as a complete chess game.

Secondly, live first and then develop, and walk on two legs. Take the offline leg well first, solve the problem of survival, and then seek development so that there will be no worries. The leg of online e-commerce can't win by price alone, nor can it be used as a recycling bin to clean up inventory. Taking e-commerce as a sales channel to clean up inventory will not only affect the original offline sales system, but also be fatal to the brand. And when doing e-commerce, you will find that the cost of selling products online is not cheaper than offline. Faced with thousands of homogeneous products with extremely transparent prices, products that win by price are not competitive at all unless your cost can be controlled. More than 20% lower than peers.

Third, product innovation based on user experience is the goal, which is the ultimate rule for enterprises to do e-commerce. It is said that Internet customers are the most picky, but it is this kind of picky that provides opportunities for rapid iteration for enterprise product research and development and innovation. The ultimate significance of e-commerce is not only to sell products, but also to use e-commerce to guide product research and development and build a new connection between enterprises and consumers. In the traditional economic era, enterprises often research and develop products behind closed doors, and the Internet gives enterprises and users the opportunity to interact directly. Xiaomi is a classic case of using the Internet for product R&D and upgrade. It is not how well its marketing is done, but that its products surpass the experience of ordinary users for traditional mobile phones.