Marketing scheme of hot pot in off-season

Hot pot off-season marketing plan is as follows:

1, adding n products such as sub-product line and hot pot; Products that need to be added and improved, lobster, cold dishes, cold noodles, bean jelly, mung bean porridge, frozen draft beer, etc.

2, product innovation, completely change the customer's inherent knowledge of the store, hot pot is cold, hot weather, hot pot is cold.

3. All soft-packed advertisements have been changed to promote the concept and culture of eating cold skewers, and all dining tables have been labeled with the concept of cold skewers and major promotional activities.

4, pull two banners to hang eye-catching positions, cool in summer, eat cold skewers, and specify that beer is free.

5, the left side of the door, cold string display, arouse the appetite of customers.

6. Interactive activities between friends, relying on old customers to bring new customers, word-of-mouth effect.

7. In crowded places, distribute leaflets for store promotion.