Development status of genre broadcasting

Domestic more well-known type of radio is the Central People's Broadcasting Station of the Sound of Music, the Sound of Economy and other channels, its frequency coverage of the country, the realization of the type of broadcasting on the listening population segregation effect. First of all, it breaks the form of each type of radio broadcast in the form of plate, the type of radio content to achieve a unified style throughout the day to present, for different groups of listeners.

However, except for the well-known Central People's Broadcasting Station's program to achieve the segregation of audience groups and can be broadcast nationwide, the concept of genre channel has not yet been widely noticed in the country, genre broadcasting is limited to certain areas of the radio station's regional genre, which is not unrelated to the mechanism of state-owned radio stations.

With the growing demand for genre broadcasting, some private radio advertising companies have seized the gap in the market and made pioneering developments in a number of cities across the country, acting as overall agents or even contracting broadcasting media, creating prime frequencies while also beginning the accelerated development of genre broadcasting in China, which has been very lucrative in terms of market operations. The more well-known national genre radio media have good friends media group, which is located in the age of 25-40 years of age with a car crowd as its listening audience, in all cities of the country to achieve the program unified broadcast, to nostalgic music as the dominant genre radio, the real realization of the characteristics of the nationwide genre music radio.

On May 18, 2015, a brand-new genre-oriented radio station, Metro Radio, an international urban frequency, officially went on the air, with FM 94.5. This is the first brand-new genre-oriented music radio station in Beijing People's Broadcasting Station (BPRS) and even in the whole broadcasting sector in Beijing in 10 years, and the whole channel is created for the same set of audience, so the music is also selected and The music is also selected and programmed according to the audience's demands, shaping the concept of an overall frequency.