Traditional Culture Encyclopedia - Traditional festivals - Basic Information of Eighteen Breweries

Basic Information of Eighteen Breweries

On December 16, 1945, the whole territory of Hengshui was liberated, and the Party and the government recovered these eighteen distilleries as state-owned, and set up the "local state-run Hengshui Liquor Factory of Ji'nan Administration". "Eighteen wine workshop", really a word to wake up the dreamer, she not only represents the history of Hengshui Laobaijian, "eighteen" is an auspicious number, so as to build a platform for brand publicity, in addition to "eighteen wine workshop In addition, the word "Shibaifang" is easy to read and catchy, and the new brand was born. Through interviews with target consumers, the recognition rate reached about 45%.

Eighteen Winehouse is not the same brand as Hengshui Laobaijian, but it is closely related to Hengshui Laobaijian, and she is adhering to Hengshui's centuries-old brewing process. Borrowing from Hengshui Laobaijian is a shortcut to build Shibaifang's takeoff. We started from Hengshui and Shijiazhuang, the two markets with the best base of Hengshui Laobaijian wine, to establish a sample market, and then take the lead to move towards Hebei Province and the overall market. After the development strategy of the brand was finalized, the company immediately carried out the research and planning of the target market. Eighteen Wineworks with its mellow and soft taste, unique formula, and hundreds of years of history, witness the unremitting efforts of culture.

Eight products of mellow and soft, and thousands of charms trickling out. History: mellow soft, is a long ancient style of infiltration margin: mellow soft, is gifted with the creation of the rhinoceros Rhyme: mellow soft, is the extraction of the essence of the pure God: mellow soft, is the condensation of the charm of the years Purity: mellow soft, is the taste of the agar jelly of the microbrew Soul: mellow soft, is the intoxication of the life of the fun Taste: mellow soft, is the bubbling of the long-lasting love Wind: mellow soft, is the wind of the mountains Eighteen Wineworks incense condensing a skill to integrate the long since the wine from the outstanding.

The reason why Shiba Jufang has been awarded the title of "Famous Trademark of China" is that, in addition to its history of being passed down from one generation to the next, it also lies in its unique brewing process and its influence in Chinese liquor. As a representative of high-end liquor in Hebei, its exquisite brewing technology and unique style characteristics have achieved its peak position as a model of mellow and soft. Shibaifang is both "mellow and soft", with multi-layered style characteristics, combining the strengths of clean and strong aroma into one, smooth and refreshing in the mouth, with a mellow and full-bodied flavor. It is unique among Chinese liquor and is praised by many experts in the liquor industry. Eighteen Jufang was recognized as a well-known trademark

November 7, 2001, Hengshui City Intermediate People's Court in accordance with the law, Hebei Hengshui Laobaijian Liquor Industry Co., Ltd. and the defendant Peng Mou infringement of the right to exclusive use of trademark disputes, and ruled that the defendant to stop infringing on the word trademark "eighteen Jufang" as a well-known trademarks.

Hengshui city intermediate people's court found that the plaintiff began to design the "eighteen wine workshop" trademark in 1998, began production of the series of liquor in 2000, in 2001 by the state administration for industry and commerce trademark bureau approved the registration of "eighteen wine workshop". Trademark.

Since the "Eighteen Wineworks" liquor series was put on the market, the plaintiff has enjoyed a high reputation among consumers through various forms of advertising and promotion activities. The enterprise has also been awarded the title of "Old Chinese Brand". "Shibaifang wine was also awarded the title of Hebei Province Famous Brand Product and recognized as Hebei Province Famous Trademark. The court also ascertained that since the plaintiff's use and registration of the trademark "eighteen wine workshop", repeatedly suffered from various forms of infringement, counterfeiting, counterfeiting "eighteen wine workshop" products continue to appear. In addition to the two domain names registered by the defendant Peng Mou, the computer network domain names of "EighteenWineFang.com" and "EighteenWineFang.cn" have all been seized. The Defendant has registered the domain names "Shibaifang.com" and "Shibaifang.cn". Inc." and "registered as domain names and sold them publicly on the Internet.

The court held that "eighteen" trademark has a de facto well-known state, and it is necessary to be recognized as a well-known trademark, the plaintiff will be "eighteen" is recognized as a well-known trademark of the litigation request to be supported. Defendant Peng's behavior violated the plaintiff's exclusive right to registered trademarks, should bear the civil liability to stop the infringement.

Eighteen wine Square claimed that the government special wine suspected of consumer fraud

June 6, 2011 Dragon Boat Festival, located in Zhengzhou City, Dongfeng Canal Palace Hotel in front of a dozen red banners and a few large plaques eye-catching. One of the banners had the words "Warm congratulations to Shibaifang for being designated as the government's special wine" printed prominently on it.

The China Business News reporter called the Industrial and Commercial Bureau of Zhengzhou's Jinshui District, and the staff member who answered the phone made it clear that Article 7 of the Advertising Law stipulates that advertisements should not use the names of state organs and state organ staff. The content of the advertisement of Eighteen Wineworks as "Government Specialty Wine" violates the above regulations. At the same time, the staff said they would send someone to investigate and deal with the illegal advertisement of Eighteen Wine Shop.

In the afternoon of June 6, 2011, the Palace Hotel removed the illegal advertisements under the supervision of the industry and commerce department.

In 2008, Shiba Jufang gained the reputation of "Famous Trademark of China".

Won the 2010 Shanghai World Expo in China, Hebei Province, the only designated liquor.

In Hebei, one of China's traditional liquor-producing regions, Shiba Jufang can be said to be the king of all. Although the brand was officially named in 1998, Hengshui Laobai Gan Enterprise, which produces this product, is an old brand known throughout the country. Born out of inheritance, excavation and innovation, Shibaifang was highly sought after by consumers as soon as it hit the market. From Hengshui to Shijiazhuang, to the province, to the country, all the way to the fragrance. In Hebei, both the guests from the south and the north, or ushered in the hosts are proud to taste Shibaifang, Shibaifang has almost become the business card of Hebei. From national leaders to literati and business elites, Shiba Jufang has been praised for its beauty. Liu Lantao and Cheng Siyuan, former vice-chairmen of the National People's Congress (NPC), Wang Renzhong, former vice-chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), and Gao Zhanshiang, former secretary of the National Federation of Literature (NFLC), have left their inscriptions for Shiba Jufang with their ink. Shiba Jiuzhuang has saved a richer cultural connotation of the times for the beauty of alcohol and softness, and the ancient charm of Shiba Jiuzhuang has added a new color and made it famous all over the world.

Shiratsujifang was recognized as a well-known trademark in China, is the relevant state agencies for the brand of Shiratsujifang praise, its authority is unquestionable. As time passes, the water of the Busan River washed away too many historical memories, and the brand of the 18th Wineworks is still in circulation, the fragrance floats in thousands of households ...... 18th Wineworks series of wine above the number on behalf of the meaning of the 8.10.15.20. is on behalf of the year of its year.

Eighteen Winehouse wine classification

Eighteen Winehouse 8 years

Eighteen Winehouse 12 years

Eighteen Winehouse 15 years

Eighteen Winehouse 20 years

Eighteen Winehouse Blue Diamond Eighteen Winehouse Ruby

Eighteen Winehouse Sapphire Iron Box

39 degrees of 12 years of mellow and soft