Transformation of traditional print shops in colleges and universities

Nowadays, the market situation is very severe, and the competition within various industries is fierce. As Darwin said, "Survival of the fittest." It not only expounds the basic laws and regulations of the natural environment, but also conforms to the current situation of industry market competition in the Internet era, especially for some traditional industries with small income, which is a cruel phenomenon. Secondly, there is an industry phenomenon, that is, the same type of shops will gather in the same lot, which will increase some popularity through the agglomeration effect, but at the same time, competition will gradually emerge. If it is weaker than its competitors, it is useless to be popular in this area.

For print shops in colleges and universities, this phenomenon exists. It can be said that each college has at least two print shops. Not only that, there are many print shops outside colleges and universities. Although it is a small enterprise, the competitive pressure is also great. Without strong competitiveness, they can easily be replaced by competitors. However, how to improve the competitiveness of university print shops and attract a large number of students to the shops?

In fact, we can catch up with those so-called industry competitors perfectly by changing and innovating mainly from three aspects.

On the one hand, it is the overall image layout of the store. Generally speaking, the first reaction of the traditional print shop is that the store is small and crowded, the environment is dirty, the boss's service attitude is poor, and there is not even a waste place in the store. Therefore, in order to improve competitiveness, we must change students' impression of the shop, and strive to create a clean and tidy environment, spacious and bright, so that students can have a comfortable rest space when they enter the shop and change their first impression of the printing shop.

Secondly, in terms of software facilities, if students are faced with queuing to print and check out after arriving at the store, the queuing scene is crowded and chaotic, there is no good order, they jump the queue at will, and there may even be an argument or even physical friction, then the students' printing mood will be killed, so the students may not choose to print here next time, and self-service printing will solve this problem very well. Self-service printing means that students are completely self-help without queuing. As long as the files are uploaded by mobile phone and printed by self-checkout, it can be used normally even if many people print at the same time, which not only saves students' time, but also forms a good reputation, thus attracting more students to the store.

The third aspect is the unique store advantage. If you want to be competitive and catch up with other competitors to a great extent, the most important thing is to have your own store characteristics. For print shops in colleges and universities, the objects you face are basically students, so you need to establish a derivative based on students specifically for them, which can be fundamentally different from other print shops, thus improving your competitive strength.

Print shops can create products in students' study and life. In life, they can have some necessary study stationery, exquisite bookmarks, postcards, eye masks to relieve fatigue and so on.

In learning, a special database has been established for students' various examination subjects, including courseware, real questions, notes and so on. As long as students need it, they can find it here, which solves the problems of students' study and life well and brings them great convenience.

Hui Xueweng's self-service printing can perfectly realize these three demands of university print shops. It can not only help to create a clean and tidy storefront image, but also realize students' self-service printing, perfectly solve students' concerns and reduce the cost of printing shops. At the same time, Huixuewen's self-service printing also provides students with courseware, notes, real questions and other learning materials for various subjects, which brings convenience to students and gives them strong competitiveness, and promotes the university printing shop to be in the leading position in the industry.