What is the content of consumer behavior?

Consumer behavior: Consumer behavior is all the mental and physical activities that consumers show when looking for, buying, using and evaluating goods

What is the content of consumer behavior?

Consumer behavior: Consumer behavior is all the mental and physical activities that consumers show when looking for, buying, using and evaluating goods and services to meet their needs.

Consumer behavior includes the following three aspects:

1. Consumer behavior can be expressed as the activity of finding, selecting, buying, using and evaluating goods and services. These activities are means in themselves, and meeting the needs of consumers is the purpose;

2. Consumer behavior is a complicated process. In any case, any stage, even the most important purchase stage, cannot be equated with the whole process of consumer behavior. Consumer behavior must include psychological processes before, during and after purchase; The factors that affect people's consumption are people's psychology and external factors.

3. Consumers play different roles. In some cases, a person may only play one role; In another case, one person may play multiple roles.

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