New Media Editing and Operation Examination Content

The content of the new media acquisition and operation examination mainly includes the following aspects: 1. Basic knowledge of new media.

The development of new media, the concept and characteristics of new media, the difference between new media and traditional media, the advantages of digital media, the development trend of social media, the changes of internet technology, etc.

Second, the new media editing skills

New media interview methods, new media writing skills, new media shooting and editing technology, new media audio and video processing technology, new media production process, new media short video production skills, etc.

Third, the new media operation strategy

New media operation mode, new media traffic acquisition strategy, new media content marketing strategy, new media user maintenance strategy, new media data analysis and transformation strategy, new media brand marketing strategy, etc.

Four. Copyright and laws and regulations

The basic principles of copyright management, the scope of copyright protection, the transfer and license of copyright, infringement and rights protection, the network security law, and the regulations on the management of Internet news information services.

Verb (abbreviation of verb) Common Problems and Countermeasures

Solutions to common new media operation problems, crisis response strategies, new media hotspots and risk analysis and evaluation, new media development trends and future prospects, etc.

The above is the general scope of the new media editing and operation examination content, and the specific examination content needs to be formulated in combination with reference materials and examination requirements. New media is a vast field, which is constantly developing and changing, and the examination content needs to be updated and upgraded to meet the development needs of new media.