How to regain the initiative of electrical appliance sales in department stores

One: We in sales must have a sense of initiative to a great extent, so as to compete, as you just said, because the decoration and facade are not as attractive as each other. In fact, this has a lot to do with the appearance of people's clothes, so you have to tell this to your own people and your own store to show your strength and the Excellence of your team. Therefore, I think you should establish a sense of the importance of this image. It is necessary for you to change the store, and you can try any outer packaging that conforms to your own brand culture and your own consumer groups.

Two: The electrical appliance industry, like the cosmetics industry, is fiercely competitive, and no one knows good products. You need to often take advantage of various holidays to engage in activities, such as bundled sales, discounted sales, joint sales, lottery sales, or a series of activities to stimulate consumption to attract consumers to your counter for consultation, expand their influence and increase the dependence rate on the counter. As long as the quality of your products passes, your sales boom will naturally open. It is necessary to creatively establish this activity plan for a long time.

Three: Listening to your story, I feel that there are no customers in your store. I think there are few differentiated services in your department store. You can feel why the electrical appliances opposite attract consumers and try to find their advantages. For example, their prices are not only reasonable, but also free installation and delivery in the city. Or it makes people feel comfortable and has a good service attitude after going in. It can be called differentiated service. If they have what you have, then they are not an advantage. You can integrate all your advantages and compete with your attractive differentiated services, so that even if you can't bring all your customers, you can share the world with him! Get long-term development. what do you think?