About online shopping research program sample 3

With the development of network technology, online shopping has become a new way of shopping with its convenience and many other advantages. As a unique consumer group, college students are a group that cannot be ignored in the change of shopping mode, and the online shopping habits of college students have an important impact on the development of the Internet industry. In this paper, I have organized for you on the online shopping research program model, just for reference.

On the online shopping research program model:

I. Preface

Online shopping, as an emerging life behavior, undoubtedly has a far-reaching impact on college students who are keen to get in touch with new electronic technologies. According to the relevant report released by CNNIC in January 20xx, China's online shoppers in terms of age are 18~24 years old (43.6%), while the proportion of college students in the online shopping crowd is as high as 49.3%. With the development of network and e-commerce, college students will become the main body of online shopping group. Since college students often play the role of leading the social consumption trend, although there is no source of income during the school period and the consumption ability is restricted, after graduation most of the college students will get a salary higher than the level of living expenses in school, breaking through the financial limitations, the college graduates will become the main consumer group in the society, and their consumption behaviors during the school period will represent the consumption trend in the next few years. Based on the above thinking, my team members conducted a questionnaire survey on college students in order to understand the main characteristics of contemporary college students' online shopping.

II. Background

With the continuous development of the Internet, online shopping is a new way of shopping welcomed by people. College students with a high level of education and a preference for accepting new things are even more attracted to online shopping. Online shopping as a newborn product of social and economic development, there are many problems in the process of its rapid development, and college students as a large group of network consumption, online shopping on their investigation is meaningful and valuable.

III. The purpose of the survey

Through the investigation of online shopping for college students, to understand the situation of online shopping for college students, the need and acceptance of online shopping, familiar with the general analysis of the situation of online shopping for college students, to find out the problems that exist in online shopping, so as to provide the majority of student shoppers with some relevant advice and suggestions. The company's website has been designed to help students to find their way through the process of online shopping, and to provide them with some advice and suggestions.

IV. Sampling program

Questionnaire survey method. Contact the class president of the drawn class and randomly select the required sample from their class.

1. Sampling Population: all students of Hainan Medical College

2. Calculation of Sample Size

We assume that the permissible error is 10% at the ? = 0.05 level, according to the sample size formula n = t?/4e?, calculated n = 240 people.

3. Sampling frame: the student number of all students of Hainan Medical College

4. Specific sampling method: random stratified sampling, sample size of 240, the sample is required to be of different genders, different grades (mainly distinguishing between freshmen and seniors), different household registers (mainly distinguishing between urban and rural areas), and different specialties (mainly distinguishing between clinical specialties and non-clinical specialties) of the object

p> 5. Take multi-stage sampling steps:

First stage: stratified sampling method. Divide all the majors of Hainan Medical College into two categories: medical majors and medical fringe majors. The medical majors are clinical majors, preventive majors, testing majors, dental majors, Chinese and Western medicine, Chinese medicine, traditional Chinese medicine, acupuncture and massage, rehabilitation, imaging, nursing, etc. The medical fringe majors are health management, marketing, medical insurance, biotechnology, life sciences, psychology and so on. A sample of 120 was taken from these two types of specialties respectively.

Second stage: simple random sampling. Number the above two categories of specialties (Document 1), and randomly select two specialties, for example, sampled medical specialties: clinical and nursing; medical fringe specialties: health career management and health insurance.

Third stage: further stratified sampling. The grades of the two specialties were divided into upper grades (09, 10) and lower grades (11), and 60 samples were drawn from the upper and lower grades respectively.

Stage 4: Simple random sampling again. A sample of 30 was taken in the lower grades by school number and 30 in the upper grades.

V. Measurement and operationalization 1. Define the concept:

Online shopping refers to the process of purchasing goods by retrieving product information through online professional shopping websites, choosing suitable products, then filling in the relevant information, bank account number, etc., and sending out a shopping request through an electronic order form, which is then shipped by the manufacturer through the mail-order method, or delivered to the doorsteps of the courier company. 2. List the dimensions and indicators: Schedule 2

3. Analyze each dimension or indicator belongs to which level of measurement (with examples): see Schedule 2

4. Logical validity: we measure the dimensions (1) have online shopping line; (2), the factors affecting your online shopping; (3), the attitude towards online shopping; (4), the advantages and disadvantages of online shopping in your eyes and suggestions and so on with the goal of our measurements are closely related.

VI. Questionnaire Design Exhibit 3: Questionnaire

The block diagram method was used, starting with operationalization and exploring our primary, secondary and tertiary indicators

VII. Survey process management and quality control

1 questionnaire design, there are two members of the group according to the purpose of the survey of their own design, the requirement to be able to test the required content, and finally all the members of the discussion and revision.

2 questionnaire distribution and recovery, there are questionnaires require more points, the qualifications of the subject of the survey is required to be strict, so the requirements of all members of the *** with the completion of (expected to be issued two hundred and forty, each person is expected to be 30)

3 questionnaires statistics, the first qualitative analysis, quantitative analysis, quantitative analysis can be used in the software such as EXCEL / SPSS.

VIII. Schedule and budget (a) Schedule 1, Preparation stage: March 6?March 31

Specific work by the group to discuss and distribute the work, the design of the survey program, questionnaires and so on. 2, the survey implementation stage: April 1?April 30

The main task is based on the selected class, contact the person in charge, the distribution of questionnaires and other work, retrieve the questionnaire, data processing, data quality assessment, the results of the survey, etc.. 3, data finishing stage: May 1?May 31

Mainly collate survey information, analysis and research, compile and print survey information, a comprehensive summary of the survey work, complete the survey report.

4, analyze the information and write a research report stage: June Submission of the survey report.

(ii) budget

Material printing costs 25 + 4.8 = 29.8 yuan

IX. Survey results and analysis

Based on the survey results, write a survey analysis report

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Sample Research Proposal on Online Shopping:

I. Preface

With the development of the Internet and communication technology, online stores are rapidly emerging like a spring, in order to save time and cost, more and more people choose to shop online as a new type of transaction. College students, as a more sensitive group of people to the network, they accept the behavior of online shopping very quickly, and are potential users in the future shopping market. Based on this kind of thinking, we conducted a questionnaire survey on college students, in order to understand the main characteristics of contemporary college students' online shopping, and to provide a basis for online merchants to formulate corresponding marketing strategies, so as to facilitate their better development in the market.

Second, the purpose of the research

Requirements through the survey of college students online shopping, a detailed understanding of the various aspects of the college students online shopping market, the expansion of the college students online shopping market to develop a scientific and reasonable marketing program to provide a basis.

Third, the content of the survey

(1) college students on the acceptance of online shopping.

(2) The characteristics of college students online shopping: including gender characteristics, age characteristics, ability to pay three aspects.

(3) Reasons for college students' online shopping: including reasons for not shopping online and reasons for shopping online.

(4) College students' choice of shopping sites: including three aspects of the choice of channels, reasons for choice, and the ranking of the chosen site.

(5) Characteristics of college students' purchasing behavior in online shopping: including four aspects of the types of goods or services purchased, frequency of purchase, amount of money purchased, and payment methods.

(6) College students' attitudes toward online shopping: including expectations of the product, awareness of rights protection, and attitudes toward the evaluation of online shopping malls.

(7) Online shopping malls to attract college students means of publicity.

Fourth, the questionnaire design ideas

1, the quota of survey respondents

The classification criteria for the survey respondents are gender and age. School male to female ratio is roughly male: female = 2:3, the number of grades will be basically controlled in the ratio of 1:1:1:1. i.e., from freshman to senior respectively in each grade to extract 60 boys, 90 girls for the survey.

Because of the prevalence of contemporary college students online shopping, so although the different majors will theoretically affect the consumption of online shopping, but from the members of the group of different majors of the inquiry and survey analysis, this difference is not significant, so the professional differences in the standard is ignored.

2, the specific stratification of the survey object

Prior to the investigation of different genders and different grades of students living in the apartment building and the corresponding floor. Take the lottery method to draw out the different grades of different genders of the survey respondents live on the floor.

Sample questionnaire:

1, your grade is:

A. Freshman B. Sophomore C. Junior D. Senior

2, your gender is:

A.Male B.Female

3, what is your average monthly spending between schools:

A.500 yuan B.501-800 yuan C.801-1000 yuan D.801-2000 yuan Yuan C.801-1000 D.More than 1000 yuan

4, have you ever had the experience of online shopping:

A.Have B Have not

(Choose ?A? from the 6th question to answer, choose ?B? to the fifth question to the end of the questionnaire, and thank you for your cooperation.)

5, you do not choose to buy online because

6, you shop online frequency:

A. average once a month B. average once a quarter C. average once a year

D. more

7, you usually spend the amount of money spent in the online shopping per semester is

A. less than 150 yuan B. 151?300 yuan C.301?450 yuan

D.451 yuan or more

8, you know the main channels of online shopping can be more than one:

A. Newspapers and magazines B. Television C. The network D. Friends and relatives to introduce E. Bankers F. Other

9, you choose to online shopping for the reason can be more than one:

A. Save time, save money B. Easy to operate C. Looking for rare merchants D. Out of curiosity, interesting

V. Survey Area

Chengdu University campus and student dormitories

VI. Sampling Methods and Sample Size Design

1. Data Collection Methods

We will be in the form of a questionnaire to collect information, which in turn, using the individual sending method, in order to improve the recovery rate.

2. Determination of Sample Size

According to the calculation of the sample size, the sample size should be 494 at 95% confidence level with a permissible sampling error ratio of 4.5%.

However, taking into account the size of the overall population, the distribution of quotas in each stratum, and the questionnaire recovery rate, we will use 600 as the final number of questionnaires to be distributed.

VII. Survey implementation methods

1. Interviewer training

Training must be oriented to the effectiveness of this survey, the training of its personnel decided to use the method of organizing a centralized lecture for this activity to hire experienced investigators face-to-face teaching of survey techniques, experience. And their education, so that they fully understand the significance of market research, to cultivate their strong sense of enterprise and responsibility, correct their work attitude, style, to stimulate their enthusiasm for the work of the survey. (See Appendix II)

2. Pre-survey

Before the official visit, the two interviewers who have been trained, in accordance with the sampling method described above, in each of the four grades, one male and one female for pre-survey, in order to verify the correctness of the above program, and to be revised in a timely manner.

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On the online shopping research program model:

First, the background

Today's network of globalization is flourishing, has done ? Do not leave home to know the world, more can do the world? Online shopping is a convenient way of shopping has been accepted by many people, especially the more avant-garde thinking of college students. College students account for a large proportion of the online shopping group in China. While online shopping provides convenience for college students' life and study, college students have also become a huge potential market for online shopping, so it is of profound significance to conduct an in-depth investigation and research on college students' online shopping behavior.

Second, the purpose

The research on the online shopping behavior of college students is mainly to understand the current situation of college students' online shopping. At the same time we learn the process of market research and analysis, we also understand the college students as a market in online shopping on the consumption, for the development of college students online shopping market.

3. Content

1. What channels college students know about online shopping

2. College students' understanding of the online shopping process

3. Frequency of online shopping for college students

4. Requirements of online shopping for college students

5. Comparison of traditional shopping and online shopping

6. The current The lack of problems in the current shopping website

7. The potential of developing the shopping network for college students in response to some of the problems of online shopping today

IV. Research Area, Objects, and Sample

1: Research Area: Urban Construction College

2: Objects: Students of the Urban Construction College

3: Sample: Two hundred randomly selected students

V. Research Methods >

V. Research Methods and Methodology

1. Research Methods: Random Sampling

2. Research Methods: The questionnaire method is mainly used in this survey, and the data obtained is processed by manual statistics. Mainly campus random sampling method.

The process is as follows:

1) Design the survey program and questionnaire, clear survey direction and content;

2) Distribute the questionnaire. Randomly selected students in the College of Urban Construction as the survey object.

3) Manual statistical analysis based on the recovery of valid questionnaires

Six, the number of questionnaires and delivery method

1. Number of questionnaires: two hundred

2. Delivery method: randomly distributed

VII, the method of data collation and analysis

Collation

Collation also means that it should be divided into categories and expressed in a certain or several ways so as to facilitate the investigation. Several ways to express it in order to facilitate the next step in the analysis. For a variety of data, the first is classified, there are usually two categories: counting data and measurement data, of which the latter has four levels: category, order, isometric, ratio; and then appropriate organization, usually using two methods: frequency distribution table and frequency distribution chart, of which the former has a simple number of distribution table, the relative number of distribution table, cumulative number of distribution table, cumulative distribution table, cumulative relative distribution table, cumulative percentage table, etc., the latter and cumulative distribution of the frequency distribution table. The former has a simple frequency distribution table, relative frequency distribution table, cumulative frequency distribution table, cumulative relative frequency distribution table, cumulative percentage frequency table, etc., and the latter has a scatter plot, line graph, bar graph (also called histogram), circular map (also known as a pie chart) of the points.

For qualitative information, it is usually categorized according to certain criteria. For example, on a certain subject information, can be classified by historical clues; can be classified according to different points of view; can be classified according to the nature of the research problem; can also be classified according to the sub-topic, and so on.

1) qualitative analysis and quantitative analysis

The analysis of information, from a methodological point of view, generally can be divided into qualitative analysis and quantitative analysis, and usually in the actual analysis process, to combine the two methods, interactive use. Because qualitative analysis and quantitative analysis complement each other, complement each other, in a unified continuum, qualitative analysis to provide the basis for quantitative analysis, quantitative analysis of the results of the qualitative analysis to explain and understand.

2) The method of qualitative analysis

Qualitative analysis is to do (overall) analysis of the qualitative nature of the data, in addition to the use of some philosophical perspectives and methods, such as discursive and historical materialism, analytic philosophy, phenomenology, hermeneutics, etc., the main use of such as comparisons, inductions, deductions, analyses, syntheses, and other logical methods; at the same time, it also requires that the analytical results of the reliability, validity and objectivity of the results. Reliability indicators such as reliability, validity and objectivity are tested and evaluated.

3) quantitative analysis methods

Here we need to distinguish between two situations: one is if the information collected is already some data, we only need to choose the appropriate statistical analysis methods according to the conditions and needs, processing and analysis can be; the other is to collect qualitative information to do further quantitative analysis. For example, to study the structure of a certain subject teaching materials, we may have collected many versions of this subject and related disciplines of the textbook (including the present and the past), it is clear that the first need to be compared, how to compare? It may be necessary to quantitative processing, quantitative analysis; also, for example, to analyze the errors of students in the learning of a subject, after collecting a variety of facts of the text material, quantitative analysis may also be very important.

VIII. Research time

1. June 20, 20xx: design the survey program and questionnaire

2. June 21, 20xx to June 22, 20xx: collect market information materials

3. June 23, 20xx: collate and analyze the market information materials

4. June 24, 20xx: writing Market research report and summary of the research report

IX. Budget

$10 for writing the research report

Transportation (9 people)

X. How to submit the research report

Print the electronic document