The big factory to take the name of the flower in the end what for?

The events of the past few days Ali's I believe you already know, this event itself I will not discuss. What I want to discuss is that many netizens are quite interested in the event of the flower name, most people think that the founder of Ali, Ma Yun is a very jianghu breath of people, so the company documents have the provisions of the flower name. In fact, this talk is not very accurate.

In today's Internet, most of the technology-based companies have a fancy name, which is not catching up with the trend. Rather, it is a management tool, a very effective tool. Why is this.

The general company will have the division of ranks, for example, Ali is divided according to two lines, one is the management line, a professional line. The management line has, director, manager, senior manager, director, senior director, etc. The professional line has, commissioner, high commissioner, director, director, director, director, director, director, director and so on. The professional line has, commissioner, high commissioner, expert, senior expert and so on.

At work, when we collaborate together, if we call according to the rank, it will seem to have a great distance. And when communicating with people a few levels higher, it's easy to be influenced by authority, but authority doesn't always make the right decisions. There is then an impact on the effectiveness and quality of collaboration.

At this time, if we hide away from the real name and rank, and call them by their first names, there will be no embarrassment between different levels. At the same time, there is no interference from authority. The effect and quality of communication and collaboration will naturally be higher. Therefore, we can not just look at the flower name is just fun. Of course it also has a fun side.

In this case, the essence of the nickname is to de-authorize the management tool to maintain efficient collaboration.

So the question is, why is this only in the Internet, technology-based emerging companies have such a situation, like institutions, organizations, traditional enterprises, why rarely seen. Because of these places of work environment, the concern is not efficiency, the need is clearly defined ranks, strict pyramid structure, can not be flattened. To be stable, organized, step by step class. There is authority easier to communicate.