Failure of entrepreneurship reflection

Reflections on the failure of entrepreneurship

Last November, Guizhou University of Technology six college students **** with investment in the creation of the "Ou Li advertising planning company", the province's first batch of "eat crab" warriors. Their entrepreneurial feats reported by the local media, in the community has caused considerable repercussions. However, after only 3 months, people found: OuLi company has been quietly withdrawn from its "old camp" - Guiyang Times Square, the 28th floor of the office space. "OuLi company is currently in difficulty, some shareholders have withdrawn their shares, the company is facing the embarrassing situation of disintegration." In February 2004, in an interview with the reporter, Jiang Xuan, the largest shareholder of OLI, revealed the inside story to the reporter. Looking back on OuLi's entrepreneurial journey, we have to once again knock: "in the school students, who can actually entrepreneurship in the end

The spirit of the passionate team embarked on the road of entrepreneurship

In September last year, a seductive entrepreneurial "heroes" appeared one after another in the Guizhou University, Guizhou University of Finance and Economics and other college campuses. The two of them, Jiang Xuan and Fang Rong, are junior students at Guizhou University of Technology.

Jiang Xuan studied law, Fang Rong studied electronic information. From the first year into the school, the two have become the same dormitory "difficult", and then *** with the initiation and founded the first Red Cross in Guizhou universities, and the following year will be developed into a large society with more than 2,700 members. In that year's "National University Outstanding Society", Guizhou is the only one society candidate.

Soon, Jiang Xuan and Fang Rong both entered the Guizhou Tianma International Travel Agency part-time. Jiang Xuan as outreach manager, Fang Rong as business manager, the two **** with the responsibility for the development and operation of the university tourism market. Talking about this part-time experience, Jiang Xuan frankly: a great impact. One is to expand the social network, the initial accumulation of social experience; Second, the travel agency within the strong team spirit and entrepreneurial passion y impressed him. From then on, a seed of entrepreneurship quietly sprouted in the bones of this passionate youth.

In May last year, Jiang Xuan successfully planned a campus charity concert for Yuquan and Old Wolf, and successfully got 430,000 yuan of sponsorship. Jiang Xuan found his own potential from this, the heart of the entrepreneurial dream is becoming clearer and clearer. When Jiang Xuan told Fang Rong about his dream, this young man, who has been working hard to become a boss since he was a child with a foot disability, was equally passionate. After three consecutive nights of long talks, Fang Rong agreed with Jiang Xuan's business ideas - the creation of advertising planning company! Because advertising is a booming sunshine industry, low investment, more by knowledge and wisdom to win the market. Moreover, in the part-time process, Jiang Xuan and Fang Rong recognized a lot of advertising industry. Friends, familiar with the operation of which has its advantages.

Entrepreneurial goals locked, Jiang Xuan and Fang Rong busy. In order to systematically understand the financial aspects and management knowledge, from May onwards, for three consecutive months, Jiang Xuan and Fang Rong in addition to some market research, most of the after-school hours are soaked in the bookstore. At the same time, they also began to identify partners through various channels.

After the selection, Jiang Xuan and Fang Rong finalized three people as partners, November 8, by six "warriors" invested 50,000 yuan advertising company was established. The company took the English ONLY harmonic "Ou Li" for the name, the shareholders hope that the company is the only one, but also the first. In order to make the company better operation, 6 shareholders also according to the specialties and advantages of the specific division of labor.

Difficulties, the first to die

At the beginning of the company, although the community's help and support, but due to the lack of mature business management capabilities and market development experience, the role of the sudden change in these college students feel the reality and entrepreneurial passion collision of the "pain".

When the provincial media have their eyes on them, they almost unanimously said: full of confidence in the future of the company! However, the reality is still the reality, although the Ouli company according to the shareholders of the course list co-ordination arrangement, the provisions of no class and complete the study task under the premise of the implementation of the shift system. However, the two shareholders, Du Juan and Zheng Zhouhong, have withdrawn their shares and left the company on the grounds that "it is difficult to balance learning and work, and time cannot be properly disposed of".

Immediately after, the company received 10 orders, due to various reasons, but did not complete a piece. Finally, the other two important shareholders, Wang Lei and Fang Rong, were shaken, and they asked Jiang Xuan to withdraw his shares one after another.

Excellent, the school students entrepreneurial what is right and wrong

European companies before and after the establishment of the reporter has been tracking interviews. At first, in the interview, the reporter found that the university students on their entrepreneurial behavior is generally in favor of the attitude, "this dare to be the first in the world's boldness, in Guizhou Province, 230,000 college students in the erection of a flag!" Most college students believe that in the employment situation is increasingly severe today, more encouragement, support for independent entrepreneurship, independent entrepreneurship for them to create a good social environment is obviously a good thing, and as a college student, the courage to go out into the community, in advance of accepting the reality of the test, the courage is indeed commendable. Some teachers are also optimistic about this, they believe that the six entrepreneurs have some unique advantages, will be increasingly mature in the market competition and ultimately stand out.

Jiang Xuan summarized the four main reasons for OLI's current situation: first, the company opened blindly without establishing effective business relationships; second, the shareholders were unable to get rid of their student spirit, and did not have enough understanding of the seriousness of the competition in the marketplace; third, the shareholders' psychological quality was a problem, and their resilience to frustration was too poor; and finally, the reality of the problem of profitability.