What is the prospect of radio and television newspapers, and where is the way out?

The specific place is different. Taking Qingdao as an example, traditional newspapers still occupy a dominant position. Although the impact of the Internet is relatively large, electronic newspapers still rank behind traditional newspapers. It must be analyzed from the aspects of channels, customer groups, time and investment of newspaper owners.

First of all, the channels are restricted, which depends on whether the unit running the newspaper is willing to invest.

Second, today's newspaper audience is still ordinary citizens. Although the Internet is popular, it is not enough to replace the traditional legal channels.

Third, today's TV, Internet, mobile phones and newspapers have built a new pattern of all-media. The paper media is gradually weakening, and citizens are in direct contact with it. The advantages of TV newspaper reading guidance have disappeared, and it is only a matter of time before it is replaced. Besides the government, such as CCTV.

Third, the problem of transformation. At present, radio and television have gradually optimized their organizational structure and gradually integrated some traditional businesses such as newspapers with the market. This requires that TV newspapers can bring profits to radio and television, that is, advertising fees. However, TV newspaper has been unable to expand the number of readers, so it will be gradually replaced by new media.

Fourth. Unless you enter the government, the prospects are slim.

Fifth, the society is changing rapidly, and no one dares to say what it will be like in a year. There is no absolute advantage, in the case of the gradual penetration of the Internet.

Humble opinion: connect with the market, combine with relevant advertising departments to package and sell, and adjust functions, not just to do program preview and program analysis. Make more use of existing resources, expand distribution channels, stabilize existing channels, and position advertisers as consumers, especially the public. Don't ask for high-end consumption, it's useless. The positioning of TV newspaper is low-end.